The Foot-Worshipper’s Guide to Watching Maula Jatt

Musharraf Ali Farooqi on the secret subtext of a cult Pakistani film

Sometime in the 1970s the elders of a secret, Punjab-based foot-worshipping cult met at their Lahore headquarters. At issue was the recent decline in new recruits to the faith. One of the underlying reasons for this trend was the non-availability of the teachings in printed format that can be handed out to potential converts. But the publication of the long awaited Foot Worshippers’ Bible had been delayed again for security reasons. It was a difficult time for all minorities and smaller creeds. A lot of blood had been spilled in Punjab not too long ago over the religion issue. The elders had reason to be nervous. The publication of the book would draw unnecessary attention toward their small, vulnerable and select community.

There were no easy solutions to the dilemma being faced by the cult. Just when the elders were going to adjourn to reflect some more on the issue, a member offered a thought: as a way of getting their message out to the masses, the sum total of the ideology should be embedded in a love story and made into a cinematic production. This Manichean idea struck a chord with the elders. This unconventional but clever, avant-garde method of subliminally disseminating their message was just the thing to get them out of their predicament. The converts would follow in large bunches.

A vote was taken. The minor disagreement in the group showed in the few ‘no votes’ that were cast, but the majority were in favor. And so it was decided.

Embedding the foot, the leg and other associated symbols into this love story of unrequited love between two men was not easy, but it was not a challenge the highly creative elders could not overcome when they put their minds to it. By the time they congregated for their next meeting, they had found a way to do it. Fooling the Censor Board did not require much inventiveness but it was best to observe caution: relevant tactics were carefully discussed before they were adopted. The producer and the director were vetted and brought on board next.

The rest is well documented. Upon its release in 1979 the movie titled Maula Jatt was an instant box office hit. The elders were successful beyond their wildest dreams. Millions were converted to the faith. But intolerance had risen in the society, and the ever careful elders decided that the members of the cult must continue to observe secrecy about their identity. Even today, one would find millions who would profess to be Maula Jatt fans, but not one of them would admit to being a closet foot-worshipper. As a result, there have been no proper studies that tell us about the underlying symbolism of the movie. A lot of questions remain unanswered.

The author of this essay does not by any means profess it to be a comprehensive study of the kind needed on the subject. It is but a humble attempt which he hopes will set the path and pave the way for future scholars to carry out more detailed work. The questions that require in-depth analysis of the movie and its sub-plots and which were beyond the scope of this essay are listed at the end. Those who mistake it for a film review will be invariably disappointed.

 

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From the opening scene, the supremacy of the human foot is established when a certain lady in distress in a tight-fitting blue dress outruns a horse on which a villain is pursuing her. He manages to catch up with her only when she trips and falls.

But she has reached a safe haven. A protector has been found in the person of the mother of Maula Jatt. When the villain named Makha who is brother to the notorious Nuri Nutt perseveres in his evil intentions, Maula Jatt’s mother calls out to her son for help.

We have our first, feet-first introduction to Maula Jatt. We do not see his face, only his feet in stirrups. This style of introduction in which a character enters the movie feet first is based on the concept of breech birth when the child exits the birth canal feet first and would be repeated for another two powerful male characters.

Maula Jatt accosts Makha and passes his judgment after witnessing the situation: Makha had broken the peace pact between the Jatt and Nutt clans; therefore he must marry the lady in the tight-fitting blue dress (whom Maula Jatt has just now made his sister). Moreover, Makha Jatt must give his sister in marriage to someone in Maula Jatt’s clan. When Makha makes light of the demands, Maula Jatt’s best friend Mooda beats him up.

The lady in blue now delivers a powerful kick to Makha herself, and breaks into a bout of hysterical laughter. Then, after pounding the ground powerfully in a joyous dance, she gratuitously falls dead due to excessive bleeding from her feet. Thus, shortly after the feet-first birth of a character, we witness a character exiting the stage by dying through the feet.

Maula Jatt tells Makha that he had escaped his punishment; he should return and make preparations for his sister’s marriage, for Maula Jatt would be coming soon with Mooda in a wedding procession to bring her away as a bride. Makha returns home with his tail between his legs, only to be shot dead by his trigger-happy sister Daro (the lady in the tight-fitting pink dress with the rifle) for his sheer inability in kidnapping and raping a girl. She gallops away to kill Maula Jatt herself, and is accosted by Mooda along the way. She asks him to follow on his bullocks cart so that he could help her carry away Maula Jatt’s corpse. When Mooda learns that she is Nuri Nutt’s sister, he informs her that he is set to become Nuri Nutt’s brother-in-law himself. Daro trains her rifle at him but before she could give him a fitting reply, an unfortunate incident occurs. Police arrives on the scene and Daro is arrested on the charges of murdering her brother.

It is time to introduce the person who would complete the heroic presence in the movie. Enter Nuri Nutt, feet-first, walking in leg irons.

He is in jail. The search of a worthy adversary has defined Nuri Nutt’s life so far. He has searched every jail but never met any mighty champion who can be his match. He clearly states that he wants someone who would mark his skin. Someone whose name would give him shivers and keep him awake at night. But alas such a one is nowhere to be found.

Cut to Maula Jatt. We learn that a certain lady named Makho is in love with him.

Lady Makho ambushes Maula Jatt in an empty garden by locking her feet around his neck and moving them vigorously, her ankle-bells creating a violent symphony. Then she performs a dance number for him, employing her feet and hips. We notice that Maula Jatt watches intently the pounding of her feet but moves away disinterestedly when she begins grinding her hips. This is a very important scene. In its earlier part Makho leads us to believe that she knows about Maula Jatt’s preferences, then disappoints us. One may legitimately ask Makho what she was thinking when she offered Maula Jatt the swaying offering of her hips. This scene conclusively proves that Makho’s love for Maula Jatt is not a mature love.

Upon hearing of Daro’s killing her brother, Maula Jatt goes running to post Daro’s bail but does not reveal his identity. She comes out of the jail and tells him that the one who has come to post her bail would do her a greater favour by bringing her Maula Jatt’s tongue as a Happy Release gift. Maula Jatt begins to understand the lady. He accompanies her to the precincts of her village and hastily returns home. But Daro has not forgotten her duty. She snatches a gun and sets out to kill Maula Jatt. But this time too she is foiled. She first runs into lady Makho and then the irascible Mooda. This martial lady even goes through the humiliation of Mooda doing a song and dance number for her. She curses her luck that Nuri Nutt is still in jail.

Cut to Nuri Nutt. He has done his time and about to be set free.

Upon leaving the jail Nuri Nutt earnestly hopes that he finds an adversary who would throw him down and tear him in apart by his legs. He turns up at another police station and makes a statement about how his feet have become embarrassed searching everywhere for an adversary.

He earnestly hopes that he may find a worthy one who may kill him and release him from his quest, or else he would have to kill the adversary and return to the jail. He sets out once again in his quest and heads to the house of Malik Haku, who has the reputation of being a tough, to see if he would give him satisfaction.

Malik Haku is tough, alright. Why? Because we see him feet first. But we immediately suspect that Malik Haku is a spent force. Why that? Firstly, from Nuri Nutt’s expression of dissatisfaction when he first beholds him. But mainly, because Malik Haku is coming down a staircase, not ascending one. Malik Haku himself verifies our suspicions. He confesses that he is no longer as tough as he was in the good old days. Some years ago a Jatt was born who began populating the graveyard with members of Malik Haku’s estate, and Malik Haku gave up his activities as a tough after losing his near and dear ones. Nuri Nutt demands to know the name of Malik Haku’s enemy but he refuses to divulge it.

After making a sarcastic comment, Nuri Nutt leaves him and decides to head to a fair where rough baddies of all sorts would come from among whom he hopes to find one tough enough to satisfy him. There too Nuri Nutt is disappointed as the goons participating in the fair are no match for him. He expresses great dissatisfaction with the land of Punjab that had stopped giving birth to strong men.

He next calls on his sister who tells him all that had transpired while he was locked up and also gives him Maula Jatt’s name. Nuri Nutt learns from Miss Daro about the Maula Jatt phenomenon and what a pest Mooda has been. Nuri Nutt demands to know if the sun still rises from the east, because his ears are not used to tales of such humiliation of his family.

He gallops off to Maula Jatt’s village to sort out a few urgent issues, only to find his way blocked by an oxen cart which had been stuck on a bridge. Nuri Nutt yokes himself and tries to pull the cart out but fails despite putting the very best effort of his legendary strength. Then suddenly, the cart moves. Startled, Nuri Nutt looks and sees that sharing the yoke with him is a fine mustachio.

Cut to Maula Jatt, admiring Nuri Nutt with a similar expression.

And here we must pause to savour the fireworks. The flame of love that unmistakably lights up in their hearts can be clearly seen in the glow of the looks of mutual admiration they exchange. Nuri Nutt demands to know Maula Jatt’s name but he does not give it to him. But we know that a friendship has been struck. They part after shaking hands and each making friendly promises to eliminate the other with his entire tribe.

Nuri Nutt enters Maula Jatt’s village and is challenged by Mooda. Nuri Nutt demands Maula Jatt’s tongue on the platter of his hand because he had defiled his sister by uttering her name in public. Then he revises his demands and asks for Maula Jatt’s hand as well because it had been raised on his brother. Here Mooda pipes up that it was not Maula Jatt’s hand but his own foot that had marked Makha. Nuri Nutt urgently demands Mooda to make him an offering of his foot and place it on his hand. Mooda suggests that if Nuri is not careful the same foot could also defile his nose. As an afterthought he also asks him to take good care of his hand with which he has to put his sister in her doli. Nuri delivers Mooda a fine beating.

Then Nuri Nutt proceeds to break an item of utmost dignity that must never have been harmed or desecrated: Mooda’s foot. Not only that, he makes a statement of great significance: “Now when you walk with the help of crutch, it would not make the sound of tak, tak, tak, but the sound of Nuri Nutt, Nutt, Nutt!” This is a stark reminder to everyone that the human identity resides in the foot and when one becomes weak, the appropriation and colonization of the supreme bodily asset may occur to a degree where the colonized completely loses its identity to the colonizer.

Maula Jatt’s mother does what she does best. She calls out to Maula Jatt, censures him and informs him of Nuri Nutt’s arrival. Maula Jatt goes to his father’s grave and digs up the gandasa which he had buried after the peace pact between the two clans. He heads to Nuri’s village where he disembowels some men for practice and proceeds onwards.

Maula and Nuri finally meet again and learn each others’ identities. Maula Jatt demands Nuri Nutt’s foot on the platter of his hand (in compensation for Mooda’s broken foot) so that the feud can be settled. Nuri Nutt asks him to hold it while he takes a good look at Maula Jatt. Then he thinks aloud that it is too much for a creature with two legs, two arms and a head to make such a demand of a member of a Nutt clan. He demands Maula Jatt to cut off his tongue and give it to him. Maula Jatt retorts that Nuri should cut off his tongue instead and give that to him with one hand, and his foot with the other. This leads to a skirmish of sorts in which Nuri Nutt is wounded before another unfortunate accident occurs, when the police arrive and break up the fight.

The two continue their friendly verbal exchange in their own manner at the police station. Now accompanied by a number of midgets and policemen, the two men leave the police station for jail in a procession of tongas. We hear what is perhaps the first love song between two men in a Punjabi movie, sung by the midgets and the supporters of the two men, while they fondle each other with sidelong glances.

Before they part we see some midgets riding piggy back who break into a fight before the scene ends. Finally, to maintain peace in the area, it is decided that both Maula Jatt and Nuri Nutt should be put under house arrest.

For all we know, Maula Jatt would have bided his time in peace but he is not destined to. Lady Makho decides to make the most of his confinement by resuming her songful gyrations. Mooda also keeps limping up and down in plain sight of him. Maula Jatt just can’t take it. He breaks his confinement and runs away.

On the other end Nuri Nutt is keeping his wound fresh by daily opening it up with his axe. He is not a home body. Daro also wants him to be out and about collecting tongues and feet. Meanwhile she has found a fiancé, Akkoo, and he is deputed on similar duties. Before ennui claims him Nuri Nutt also runs away from home by breaking the police cordon.

The police contingents are in pursuit of the two absconders and their bullet ridden bodies fall close to each other. They creep towards each other and their outstretched hands meet. They smile and repeat their oft repeated vows of severing each other’s choice parts.

Cut to the hospital ward where our heroes lie, in the pink again and exchanging manly pleasantries separated by doctors and police.

Nuri suggests that Maula Jatt should make his ablutions before the next fight because nobody would give the last bath to the single piece of meat that would be left of him when he is done with him. Meanwhile Daro and Makho enter the ward, exchange slaps and are admitted into the room where they exchange more slaps before settling down.

The two men decide that the best way to get rid of the police is to pretend to have reached a peace accord. The police are easily fooled and set them free. Meanwhile Daro has enlisted her fiancé to bring her Maula Jatt’s mother to use as her maid in their future home. Akkoo is unable to carry away Maula Jatt’s very fat mother on his horse. She raises the alarm and Maula Jatt answers the call by killing Akkoo. He declares that instead of mehndi, Daro’s hands should be painted with Akkoo’s blood on the wedding day. He sends sweets and Akkoo’s body to Nuri Nutt’s house and prepares to take the wedding procession on the day of the full moon.

Nuri Nutt and Daro receive the sweets and Akkoo’s body and prepare to convert Maula Jatt and Mooda’s wedding procession into a mass funeral.

Mooda’s wedding procession leaves from one end and Nuri Nutt’s warrior force from the other. They meet in the middle and Maula Jatt announces to Nuri that he has not come as an enemy but as justice: to claim a foot for a foot and a sister for a sister. Nuri Nutt asks him to stop talking and start pulling out his tongue. A free-for-all follows in which many are killed from the Nutt tribe. The sight greatly pleases Nuri and he enters the fray himself only to be beaten up by Maula Jatt. Just as he is about to collect Nuri Nutt’s leg himself with the help of his gandasa, the martial Daro melts and asks for mercy for her brother. While Maula Jatt relents and refrains from cutting off Nuri’s leg, Nuri cannot take this insult to his dignity. He quickly severs his leg with his own hand and offers it to Maula Jatt saying, “I would not even accept heaven if it was given to me in charity. This is but a leg! Take this as your justice, and I will think of this as a reward for your bravery and forget all about it! Go Maula, take a piece of my heart (Daro) and a part of my body (the leg)!”

Maula Jatt now throws away his gandasa once more and asks for it to be buried and a plaque that should read, “Humanity does not want revenge. It wants justice!”

In that as in everything else that has gone before, both he and Nuri are on the same page.

 

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The author of this essay is cognizant of the fact that it leaves a number of questions unanswered. For example:

1. Both Maula Jatt and Nuri Nutt are fettered in a way when they are first seen. Maula Jatt by his stirrups and Nuri Nutt by his leg irons. While the author could not decipher the symbolism behind it, he could venture that because Maula Jatt is first seen with his feet in the stirrups and dangling, it perhaps is symbolic of a fanciful disposition. By the same token Nuri Nutt walking on the ground in leg irons could be symbolic of his having a more earthy disposition. How these symbols play out and influence the course of the movie and the libido of the two heroes should be carefully studied.

2. How did two non-Punjabi males – the Urdu speaking Sultan Rahi in the role of Maula Jatt, and Sindhi speaking Mustafa Qureshi in the role of Nuri Nutt – become the two iconic Punjabi male symbols? Was Mustafa Qureshi’s earlier dialogue a part of the script, in which he lamented that the land of Punjab had stopped giving birth to strong men, or was it inserted by him as a snide remark? The many drafts of the scripts should be studied and the prompter’s accounts documented to get to the bottom of this mystery.

3. The movie begins with a female foot. But clearly the theme changes to become all about the male foot. What does this tell us about the religious preferences and biases of the cult, and how do these biases play out in the movie?

4. What is the role and significance of midgets in the foot-worshippers’ cult?

5. If we view the story as a quest for the villain Nuri Nutt’s foot, what is the ultimate message of the movie? Why is it not a quest for Maula Jatt’s foot?

6. What becomes of Nuri Nutt’s leg and who has the greater claim on it? It was demanded as compensation for Mooda’s leg, and was bestowed as a medal of bravery by Nuri Nutt on Maula Jatt. But would it decorate Maula Jatt’s house or Mooda and Daro’s home? They both have equal claim on it. Nuri Nutt has complicated affairs by rewarding it to Maula Jatt at the same time.

7. Regardless of who takes the foot home, we know that it should be displayed conspicuously. But would it be displayed when Nuri Nutt calls on Maula Jatt, or visits Daro and Mooda to have tea with them?

The essay was first published in The Popcorn Essayists: What Movies do to Writers by Tranquebar/ Westland. 

Also read:

Musharraf-Ali-FarooqiEYE OF THE BEHOLDER: MUSHARRAF ALI FAROOQI 

An interview with the author

 

 

 

 

 

 

 

 

Inshallah, Kashmir

Today Oscar nominated filmmaker Ashvin Kumar won a National Award for Best Investigative Film for Inshallah, Kashmir. This is his second National Award. His first win, for Best Film On Social Issues, was in 2012 for Inshallah, Football, his first film on Kashmir, which was followed by Inshallah, Kashmir. Despite two National Awards Kumar has still not been able to show his films in Srinagar. The film has now been made available to the public for free viewing and therefore a one of its kind opportunity for it to reach a wider audience in Kashmir.

 

DIRECTOR’S NOTE:

 

I made this film to throw light on the deep distrust and misconception of the Kashmiri and his aspirations for self-governance, as well as highlight the unacceptable, institutional abuse of individual human rights in the valley. The film questions the legitimacy and human cost of sustaining India’s occupation of Kashmir for over two decades and it does so through the telling of stories of terror and fear that haunt ordinary Kashmiri folk.

The testimonies in this film are those that the mainstream media keeps away from its audiences in India. Till we Indians understand and acknowledge the pain and suffering of our Kashmiri brethren, and what is happening in the name of India in Kashmir, no solution can ever be found. We need to evolve a new idiom based on the reality of what has happened in the past twenty five years. I hope InshallahKashmir provides one such reference point.

Cinema’s Most Iconic Fashion Moment

We ask fashion designers to share their favourite fashion moment or style statement from the movies

“Tippi Hedren in The Birds. Alfred Hitchcock insisted that Hedren wear only blue or green clothes throughout the film. For the famous crows chase sequence, when costume designer Edith Head had to create a green dress, that allowed Hedren to run in it, she re-designed the green eau de nil suit she had done for Grace Kelly in Rear Window, taking inspiration from Chanel’s new suits at the time.”

—Gaurav Gupta is a Delhi based fashion designer.

FICCI Frames 2013 Live Blog

TBIP@FICCI

The 14th FICCI Frames, a three day annual media and entertainment conclave is on in Mumbai. FICCI Frames is hosted by the Federation of Indian Chambers of Commerce and Industry’s (FICCI’s) Entertainment Division.

The theme of this year’s conclave is “A tryst with destiny: Engaging a billion consumers.”

 

Day 3. March 14, 2013

(See Day 2 and Day 1 Below)

 

5:15 pm to 7:00 pm A valedictory address by Manish Tewari, Minister of Information and Broadcasting (I&B). A keynote address by Ronnie Screwvala, MD, Disney-UTV. And speeches by Uday Kumar Varma, Secretary I&B, and Uday Shankar (Chairman, FICCI-Media & Entertainment Committee). Also on the stage are Karan Johar, Filmmaker and actor Kamal Haasan, and actor Prosenjit Chatterjee. 

Uday Shankar delivers an opening speech where he highlights the role of the Government in the Entertainment and Media industry. Although Manish Tewari isn’t able to attend the conference, I&B Secretary Uday Kumar Varma has been able to fly down from Delhi to represent the government at this last session at FICCI Frames, 2013.

Tewari’s recorded address is played where he apologizes for not being there as the parliament is in session. He addresses the issues raised by Shankar in the inaugural speech. He says, “This industry has the potential of absorbing the creative intellect of our youth.”  The government should ensure that the growth of this industry is greater than before. He acknowledges the film industry’s role in contributing to India’s soft power. “The Indian film industry has grown not because of the government but in spite of it,” says Tewari. He assures a more expedient process for obtaining permissions for both intentional and domestic productions to do location shooting. He also acknowledges the crisis of talent in the media and entertainment industry and sees public-private partnerships as the way forward. He says that it is the private sector that should ensure adequate training in the technical aspects of film and broadcast. On the topic of freedom of speech and expression, Tewari says that his stand is that freedom of speech should include the freedom to offend but he adds that the Indian Constitution also imposes reasonable restrictions.

Ronnie Screwvala’s Keynote address follows. He notes that the industry has had a 12% growth but also that this is still less than that of other “sunrise industries”. One of the key subjects of discussion during the conference has been the digitization of TV, which Screwvala says will take us three to four years to monetize. He also says that 2012 was an interesting year for cinema, where good storytelling was seen, alongside big blockbusters. He says that our regional markets have grown significantly. However, he feels the industry lacks a unanimous voice. “What we need is a lot more innovation and disruptiveness,” he says. About the Rs 1000 crore box office target, Screwvala says we have the potential to achieve this target, but we can’t increase ticket prices to meet it. The challenge cinema faces is that it has to make us want to come out and watch it.

Uday Kumar Varma acknowledges the film industry’s disappointment with the recent budget. “My ministry is with the film industry,” he says. With regard to the completion of 100 years of cinema, Varma announces that a part of the National Museum of cinema is complete. He also says that ‘National Film Heritage Mission’ will be formally announced soon to ensure film preservation and restoration and “to make sure nothing is lost to posterity.” He says that plans are also being made for a ‘Film Shooting and Facilitation Board’ to enable a single window for the multiple permissions needed for film shoots, and to make the process easier for domestic and international producers. He says that India can become a digital hub “in terms of production.” He calls for the industry to align interests and efforts with the government in this regard.

Uday Shankar thanks the attendees, the delegates, the media, the organizing committee and his co-chair Karan Johar. He also thanks Bangladesh’s Information Minister, Hasanul Haq Inu for attending the event. He reiterates the importance of evolving a suitable regulatory framework for the industry. In this regard he announces on behalf of FICCI, the ‘Centre for Regulatory Excellence’ for suggesting policy changes in any regulatory framework to the government. He says that while this Centre will focus on pushing for a regulatory framework for the media and entertainment sector, it will also be open to consult other sectors.

 

4:45 pm to 5:15 pm Valedictory Session. Filmmaker Karan Johar in conversation with actor Kajol. 

The actor is attending FICCI Frames for the first time. The conversation plays out like a live version of Johar’s popular TV show, Koffee with Karan. They cover topics ranging from social media, her motherhood, film lineage, item numbers, brand endorsements to controversies. Kajol calls herself “controversy-free”. On the current crop of actors she says: “Acting has a lot to do with the kind of films you are given.” She believes that the actors have a long time to go before one can decide how good or bad they are. On how her motherhood has changed the roles she plays on screen: “There are some things that you cannot do. That is okay.”

The actor fields several questions from the audience on her comeback, her plans for the future and her relationship with Yash Raj Films. A filmmaker in the audience grabs the opportunity to offer her a role: “I thought: No one fits the role better than Kajol.”

 

3:45 pm to 5:00 pm “The Creative Impact of HD, 4K and Beyond: A masterclass by Tony Cacciarelli, Product Marketing Manager, AJA Systems.”

Tony Cacciarelli begins his masterclass with a presentation on AJA Systems’ Ki Pro Quad, and the HD and 4K formats. The presentation looks at the process of working in the 4K format  from shooting till editing the video. He says the move to HD led to improvements in compression technology.

The Ki Pro Quad can record video directly in a higher resolution. This allows for easier and quicker editing. The work flow is easier allowing for a single cable to carry raw data from the camera to the Ki Pro system. The same work flow applies to HD. “This means you can work in 4K in an affordable way, very fast,” says Cacciarelli.

The presentation is followed by a demo of the Ki Pro Quad. The raw footage can go directly to editing without converting it into another format. The 4K resolution doesn’t tax the system as much. Cacciarelli says that the 4K format is still a few years away from being widely employed in the US and the UK. They’re looking at the format being available at home in 2015. Japan is looking to do it in the next year. India is maybe three to four years away, he says. But it is possible to anticipate it and prepare for it, it is possible for systems to benefit from 4K for other formats. Cacciarelli adds: “I don’t like it when technology takes over the creative process.” The Ki Pro system costs approximately $ 3396.

 

3:45 pm to 4:45 pm “Media and Entertainment: Unleashing the power of Social and Economic Change.”

The panelists are Filmmakers Mahesh Bhatt and Goutam Ghose, Jonathan Taplin (Director of Annenberg Innovation Lab, University of South Carolina), Colin Maclay (Managing Director, Berkman Center for Internet & Society, Harvard University) and actor Kiran Joneja. Sandra de Castro Buffington, Director, ‘Hollywood, Health & Society’ (a program of the USC Annenberg Norman Lear Center that leverages the power of the entertainment industry to improve the health and well-being of individuals and communities worldwide), moderates the session.

Buffington shows clips from two TV series— Private Practice and Numb3rs. She cites these shows as examples of using the medium of television to successfully educate audiences on issues such as alcohol, drug abuse, breast cancer and organ donation. “These efforts create impact”, she says. “Around 10 percent of the audience of Numb3rs became organ donors.” She talks about her program ‘Hollywood, Health and Society’ at the University of South Carolina collaborating with Asian Center for Entertainment Education on a project called The Third Eye, to do the same with Bollywood and other entertainment avenues in India. Bhatt and Ghose express support for this endeavor. Bhatt says: “It is our duty to act and act we will.” Joneja feels that it is necessary to use entertainment to bring in this awareness “without the audience feeling like they are being lectured.”

Maclay says: “It is a challenge to the creative industry, to not just put the story out there but to see how do you tell the story in a way that there is robust digestion and engagement with the audience.”

 

2:15 pm to 3:30 pm “Opportunities for creative collaboration between India and the UK— case studies and new developments.”

The moderator is Mark Leaver (Consultant & Creative Industries Specialist, United Kingdom Trade and Investment- UKTI). Other panelists are Samantha Perahia (Senior Production Executive, British Film Commission), Sumedha Saraogi (Sr. Vice President Global Business Dev/Co-productions at DQ Entertainment), A. K. Madhavan (CEO, Crest Animation) and Merzin Tavaria, Chief Creative Director and Co-Founder, Prime Focus.

Madhavan says that the UK would be the best option for India when it came to co-productions for animation as the UK gives Indian companies a chance to co-create and co-own intellectual property. Also the UK government grants support to productions, unlike the US where there is no support from the government. Moreover there is a greater cultural connect between India and the UK.

Saraogi says that the UK has a store of classic stories. “There is a huge potential in intellectual property, sitting there, waiting to be rebooted,” she says. She adds that India complements the UK in terms of bringing the right scale to co-productions.

Tavaria says that his experience in dealing with the UK has been great. Moreover the UK has a huge advertising and commercials community, which has demanded a lot of creative input and a lot of animation, which makes it a perfect business destination for Indian animation companies.

Perahia mentions that so far collaborations have mostly been limited to Indian film crews coming to shoot a portion of their movies, on location in London. The Indo-UK co-production treaty which is already in place hasn’t been used a great deal. Madhavan asks Perahia about possibility of funding for co productions. She speaks about various funds that outside productions could avail of if they want to make films in U.K. There is funding from banks as well, but the majority of banks shied away from film funding when the financial crisis hit. The question of distribution is also put forward. Leaver talks about how the British population spends more time and money on mobiles than any other country in the world and that Indian animation companies could look at it as a possible platform. Tavaria cites Prime Focus’s work with Youtube to get a mobile feed for IPL as an example.

They examine things that may pose challenges to Indo-British collaborations. Madhavan says: “You need deep pockets to create new Intellectual Property.” Says Tavaria: “There needs to be a greater seriousness towards animation in the country. There needs to be more investment in animation in India.” An audience member asks him if he would prefer to go to countries like Singapore and Malaysia as they give better incentives to animation rather than the UK. “My answer is an emphatic ‘no’,” says Tavaria. “The UK is where the heart of animation is because it’s where the studios and clients are. These countries (like Singapore and Malaysia) haven’t created instantly recognizable properties yet.” Saraogi says the company (DQ Entertainment) is waiting to see what the effect of the new treaty is before they go ahead with their planned co-productions in animation.

 

2:15 pm to 3:30 pm “Unleashing the Power of Data.”

The panelists are Louise Chater (Audience Research Consultant and former Head of Movie Market Research, Walt Disney Studios), Nick Burfitt (Global Director of RPD services, Kantar Media), Atul Phadnis (Founder and Chief Executive, What’s-On-India), Anandshiv Paramatma (Senior Vice President Consumer Insights, Star India), Rajesh A Rao, (Partner, IBM Global Business Services) and Ashish Khanna (Executive Vice President and Managing Partner, Communications and High Tech Group at Accenture India). The discussion is moderated by LV Krishnan, (CEO, TAM Media Research).

Chater says that audience research and testing is over 35 years old but it is only in recent years that the studios have paid attention to this data and used it to tweak the films they are making. Today, from script-testing to exit polls after the film’s release, there are six to seven tests done for each film. “Nothing goes out into the market that hasn’t been tested,” Chater says. Paramatma talks about how each medium has a different set of metrics and frequency for measuring the data generated: “Print is yearly, internet gives data every second and TV is weekly.” Fusing this data can provide significant socio-economic trends and insight.

Phadnis says that the audience’s search pattern on TV correlates with consumption patterns in a big way: “We get to know the ‘intent to view’ which indicates the direction of future consumption.” Chater says: “That is ultimately the (kind of) measure you want.” She feels that Hollywood is yet to crack this in their audience research. Nick Burfitt, says that UK’s television service Sky has been using such data to modify the viewing behaviour of audiences. The panelists agree that the large sample sizes and data are key to understanding the complex consumption patterns of audiences and modifying content to suit their preferences.

 

12:30 pm to 1:30 pm “Single Window Clearance: Making India easier for Film makers.”

The panelists are Colin Brown, Former British Film Commissioner, Graham Broadbent, producer of The Best Exotic Marigold Hotel, Uday Singh (MD, Motion Picture Distributor’s Association, India—a subsidiary of the MPA— which represents the interests of the six big Hollywood studios in India), filmmaker Mukesh Bhatt (also President, Film & TV Producer Guild), Catherine McDonnell (Head, Business and Legal Affairs, Fox Studios Australia) and Colin Burrows (CEO Special Treats), who is moderating the session.

Bhatt suggests that tourism in india can be given a great boost through location filming. He cites the example of Bollywood and Switzerland. He also recommends a partnership between filmmakers and the government towards this end. Broadbent speaks about his experience while filming The Best Exotic Marigold Hotel. Although he didn’t face any problems while getting initial shooting permissions, he was hampered by various government obstacles when it came to renewing shooting permissions after the permissions lapsed due to delays between pre-production and the shoots. This also had an effect on visas. The director was in India on a business visa. Casting was incomplete and yet the director was unable to leave the country because he didn’t know whether he would get a visa to return. “There was no single place (or officer in the government) to go to have a conversation with,” he says. However the actual production experience was very good. “Make it simple to come here, because we’re going to spend millions of dollars here,” Broadbent says.

McDonnell speaks about her work with Australia Film,  an organization that works to make Australia a production destination. She claims it is now known as the one place to go to if the filmmaker has a problem shooting elsewhere. She also says there is a need to have a presence in LA for any country to pitch themselves as a production location. And she talks about the cost of visas in India. “I spent 450 dollars for a business visa for one week,” she says.

Burrows asks Bhatt about the government’s interest in how India projects itself on the screen. Bhatt replies, “They call us cultural ambassadors, but I don’t know what they mean about that. There’s nothing done from state or government levels— just sweet talk, they haven’t done anything.” Brown takes out a report on the British film industry and begins to read findings from it. In 2010 the film industry was responsible for a one billion dollars worth of investment in one year. “Government officials can be impervious to the charm of cinema, but they can’t be impervious to the net benefit to the economy. This is the big hammer you beat them over the head with,” he says as he holds the report up for people to see.

Singh says they are working on getting business visas ready in 48 hours. “With that and post production facilities, next time he (Broadbent) can walk out of the country with a film (that’s ready to be shown),” he says.

 

11:30 am to 12:30 pm “India— a celebrated award winning global VFX hub.”

The panelists are Akhauri Sinha (Managing Director, The Moving Picture Company, Bangalore), Gaurav Gupta, CEO (FutureWorks Media Ltd and Merzin Tavaria), Chief Creative Director and Co-founder, Prime Focus. The discussion is moderated by Biren Ghose (Country Head, Technicolor). It was also to be attended by Keitan Yadav, (COO RedChillies.vfx), but he is not present.

The panelists discuss India’s arrival on the global VFX stage. Sinha says that 10 out of 12 films in the ‘billion dollar club’ have VFX behind them: “They are the heroes of the films.” Gupta adds: “In the global stage if there is any VFX film being made, I’m sure India has a part in it”. Merzin Tavaria says: “VFX is now part of ‘production’, not just ‘post’ (production).” According to Gupta, this has happened only post 2007. But within the country itself, the use of VFX is just getting started. Tavaria: “India has to evolve into using VFX.”

VFX is an industry that evolves every day and Sinha believes Indian VFX companies are moving forward from just doing back-end work on Hollywood films. “Shots are being finalized in companies in India now.” Comparing the present scenario with what happened five years ago, Ghose says walking through the studios is like “walking in dreamland”. “There are animals, mutants and superheroes.”

But the space needs a lot more investment and Sinha illustrates exactly how much with this example: “One shot of Life of Pi took more space (digital storage space, which means more money) than an entire Harry Potter film”. Tavaria, however, believes that India needs stories which allow filmmakers to use VFX creatively. Sinha agrees: “It (VFX) has to be thought of by the writers and directors in India.” But he believes that things are moving in the right direction. “Ten years ago, there was no storyboarding in (Indian) films,” he says.

 

11.45 am to 12.30 pm Skills in M&E (Media and Entertainment)— The Next Big Leap Towards Creating Greater Talent.” 

The Panel has Teri Schwartz (Dean, UCLA School of Theatre, Film &Television, USA), Jonathan Taplin (Director, Annenberg Center for Innovation, University of Southern California School of Communications & Journalism). Colin Maclay (MD, Berkman Center for Internet & Society, Harvard University), Sanjay Gupta (COO, Star India Pvt. Ltd), D J Narain (Director, FTII) Meghna Ghai Puri (President, Whistling Woods International). The moderator is Sunit Tandon, Director General, IIMC.

Schwartz opens the panel by stating the need for a more inter-disciplinary media education. She calls digital movie making “a game changer” which has led to new ways of telling stories. She also says that sometimes the curriculum itself prevents the students from forming new inter-disciplinary partnerships. She says: “DIY creativity and entrepreneurship is at a high. Everyone is a media creator.” However she says there is “no getting away from one critical fact: the story matters.”

Taplin says the issue which Annenberg is concerned with is “how do we create a next generation of people who have taste and ideas.” He sees Mumbai as being one of the “scenes”  for developing great content. Maclay, calls himself the only “non-film person” on the panel and says that media and entertainment industries have much to learn from the digital world. He warns against dismissing film people from the digital world as that is where much of the interesting content is being created presently.

Schwartz, Maclay and Taplin together speak about the importance of collaboration, community and innovation in the new media world. Gupta offers his perspective as an employer: the industry currently employs 15 lakh people but need 60 lakh more people to join the industry. “We need very high quality talent and in very high numbers,” he says. He lists three main problems facing media employers: the Human Resources practices are informal, the industry is incestuous (hiring from within itself) and there is a need to excite people about joining the industry.

He says media companies must hire people outside of Mumbai. ” Mumbai isn’t a hub, it’s a fort,” Gupta says. Narain speaks of a major urban-rural divide and a serious lack of infrastructure. The media industry doesn’t work in a bottom up direction. This is creating social tension. He also stresses the need for media literacy to be a part of school curriculum.

 

10:30 am to 11:30 am “Between Worlds: The International Indian Filmmaker.”

Mira Nair is in conversation with Zoya Akhtar. Nair discusses the early years of her filmmaking career, the continuing legacy of Salaam Bombay!, where her sense of belonging come from with a life and career spread across 3 continents, Maisha, her film school in East Africa, the other projects that she is working on and her upcoming film The Reluctant Fundamentalist.

Akhtar who assisted Nair in Kama Sutra: A Tale of Love, talks about the best advice that she has received on filmmaking from her: “You don’t need to lose your femininity to do this job” and “don’t hook up with the actors.” Nair talks about beginning her foray into the arts with the questions “Is it possible to change the world with art?” and “Is it possible to make art and still be sane?” She discusses the recurring theme of migration that runs through her films, and about “distance (for the subject) giving (her) clarity” in making these films. She also feels that perhaps “the duplicity is captured much better by film than literature” in dealing with this theme.

Nair also talks about how she gets her way in making the film she wants to make by spreading the financing of a film between two to three financiers: “So there is no one boss and I get final cut.”

 

9:30 am A video address by India’s Information and Broadcasting Minister Manish Tewari

The video address by I&B minister Manish Tewari was called off due to “technical difficulties”.  The chairs for the session, Naina Lal Kidwai (Country head, HSBC India and FICCI President) and Uday Shankar (CEO, Star India and Chairman of FICCI’s Media and Entertainment Committee), expressed embarrassment and apologized to the audience. The speech given by Tewari will be recorded and played later in the day.

Day 2. March 13, 2013 
(See Day 1 Below)

 

5:45 pm to 6:30 pm “100 years of Cinema and Beyond.”

The panelists are filmmakers Anurag Kashyap, Zoya Akhtar, Dibakar Banerjee and Karan Johar. The discussion is being moderated by film critic Rajeev Masand.

The discussion covers various topics right from 100 crore films, how healthy India’s film industry is, the sexuality of men and women on screen, as well as the responsibilities of cinema and its makers, the need for a diversity and quality of content, intelligent blockbusters and the scope for animation films in India.

Karan Johar says: “We as a fraternity didn’t coin the term ‘100 crore film'”. But he admits that everyone plays a part in the circus that ensues from this idea: “The brilliance and flaws of a film are not discussed.” Dibakar Banerjee: “I am thankful to films like Rowdy Rathore. They give strength to studios to put in three to four crore in an LSD (Love Sex aur Dhokha) or a Gangs (of Wasseypur). Helps us cockroaches survive. I don’t want that to change. Bless you Salman!” Kashyap agrees with him: “We survive because of those blockbusters.”

Zoya Akhtar rejects the notion that cinema is the reason for increased crimes in society. “Cinema is the softest target,” she says. “We’re not the police.” She also points to the under representation in cinema of subjects such as “disability, alternate sexuality.” “We don’t discuss bad filmmaking,” she adds. Banerjee says that the content of a country’s cinema is reflective of its system: “Our system is oppressive and our entertainment is designed to make us forget the oppression.”

The filmmakers also talk about the short films they directed for Bombay Talkies, a film anthology project backed by Viacom 18 Motion Pictures in celebration of 100 years of Indian cinema. Kashyap calls Johar’s film “the bravest of the lot.”

 

4:45 pm to 5:45 pm “Creating Compelling Content: The Power of a Story.”

The panelists are writer Jerry Pinto, filmmaker-writers Vijay Singh, Rajshree Ojha and Manish Gupta, and Kamal Jain, Group CFO-India, Eros International Media Ltd. The discussion is moderated by author Samit Basu.

A lively discussion ensues on writers in the industry and what place good stories have. Pinto professes love for Bollywood but hits out hard against stars ruining the space for stories within the industry: “Once you have started to perceive yourself as someone important, as a cultural icon, it is the death of the story. I don’t think anyone is actually looking at the story.” Singh agrees with him about the importance of writers and says: “There is a need for investment in writers, in time and money” Ojha says that there’s change happening in the industry: “baby steps, but it is happening.”

Jain cites Shirin Farhad Ki Nikal Padi, Ferrari Ki Sawaari, Vicky Donor and English Vinglish as examples of content driven cinema coming to the fore. He asks the panelists arguing the case for good stories: “Where are the good writers?” Gupta answers this with how difficult it is for a writer to have a viable career in the industry: “In India, writers are taken for granted. When the same person becomes a director, he is taken much more seriously.” Citing his own shift from writing to making films, Gupta says: “I was paid Rs 5 lakhs as a writer for Sarkar but I directed three flop films and I was paid Rs 30 lakhs. Where is the sense in that?”

The panelists seem to agree that a way forward could be the script departments of companies like Viacom and Disney-UTV.

 

2:15 pm to 4:45 pm. “Engaging Diasporic Audiences.” A masterclass with filmmaker Gurinder Chadha.

Gurinder Chadha preferred to go for a Q&A session with the audience directly. On challenges she faces as an international Indian origin director she says it was difficult to make a decent budget film (according to her this would be about $ 15 million plus) with Indian content without having a good role for an English actor in it, or without an English storyline.

Secondly, she says that films with lead female roles aren’t deemed commercially successful.”It is not an insurmountable challenge,” she says. “But it is tedious and boring because you have to have to keep reinventing the wheel.” She discovered that Bride and Prejudice was the number 1 sleepover film for girls in the US after being treated to an impromptu dance recital of Balle Balle from a business acquaintance’s young god daughter.

She also speaks about the backlash against Aishwarya Rai: “People felt she was being over ambitious, trying to leave India behind and go global.” Chadha believes she has changed race relations in Britain by making her community feel “mainstream” in Britain. A young Sikh man in the audience thanks her for making Bend It Like Beckham because it helped him convince his family about his own dreams, although it “lead to some other problems as the film was about a girl.”

She says: “My whole purpose as a filmmaker is to show people who look like me and talk like me on the screen. Multi-cultural people in a world which is largely mono-lingual.” She also speaks about her musical version of Bend it Like Beckham, which she calls “‘A Fiddler on the Roof’ for now.”

 

3:15 pm to 4:45 pm “Planning and Making a 1000 crore blockbuster.”

The panelists for this session are Greg Foster (Chairman and President at Filmed Entertainment, IMAX), Vijay Singh, (CEO, Fox Star Studios, India), Siddharth Roy Kapur (Managing Director, Studios, Disney-UTV), Ajay Bijli (Chairman and Managing Director, PVR Ltd) and Vikram Malhotra (COO, Viacom 18 Motion Pictures). Filmmaker Karan Johar (also Co-Chair of FICCI’s Media and Entertainment Committee) is moderating the discussion.

Ekta Kapoor, Creative and Joint Managing Director, Balaji Telefilms, and filmmaker Ramesh Sippy (also Co-Chair, FICCI’s M&E Committee) were to attend this session but they aren’t present.

The session begins with a keynote by Foster on IMAX’s increasing presence in India, on tying up with Yash Raj Films for three films: Dhoom 3Paani and a third that is yet to be decided on. He emphasizes the importance of building relationships with filmmakers in Bollywood because they have been “the ambassadors of IMAX’s success”.

The panel members are unanimous in the feeling that hitting the Rs 1000 crore mark for an Indian film is not far off. Singh says that this target roughly translates into “Combining the domestic collection of Ek Tha Tiger with the international business of My Name is Khan.” Malhotra reiterates something he had said at a FICCI Frames panel discussion yesterday: the need to focus on unique footfalls in theatres and improving the film viewing experience. Kapur talks about the country being “under-screened” as a big problem: “A state like UP, with 18 crore people has only 150 screens.” Ajay Bijli feels that the high entertainment taxes along with the tough regulatory environment are key challenges to be met on the way to doing a business of Rs 1000 crores.

Karan Johar, in reply to a question from a writer-filmmaker in the audience, says that there is no formula to hitting that Rs 1000 crore or even Rs 100 crore mark. Films that have done legendary business in Indian film history have ranged from a revenge drama like Sholay to a family entertainer Hum Aapke Hain Kaun to the most recent 3 Idiots, “so perhaps what works is films with a universal theme that everyone connects with.”

 

12:30 pm to 1:15 pm “The effective use of music in cinema.” A masterclass by Seymour Stein, Vice President of Warner Bros. Records, on the effective use of music in cinema. 

Seymour Stein begins with talking about how the world music scene has evolved in the last few decades and how the popularity of Hollywood music is not very old. But his talk is soon interrupted by enthusiastic audience members asking for advice on “the independent music scene for composers in India”, the western classical music scene in Hollywood, help for marketing music from India in Hollywood and a tutorial on scoring background in films. The session conversation seems a little awkward at first with only a handful of people in the audience, but the man who is said to have discovered Madonna is genial.

On the Indian music scene he says: “More than most places India has a formula for films that works for Bollywood. I met Shankar-Ehsaan-Loy. These guys are talented. There’s lots more they can do… and still (continue to) do what they do for Bollywood”. He is always on the look out for new music and says good music will always come out: “I’m going to go in the evening to look for the indie bands here.” As he leaves the stage and is ambushed with more questions on film music, he says “I love films but I’m not in the film business. I’m in the music business.”

 

11:30 am to 12:30 pm “Indian Studio Infrastructure: Are We Ready for the Next Century.”

The panelists are Andy Weltman (EVP, Pinewood Studios Group), Venkatesh Roddam (CEO, Film & Media, Reliance Media Works), Vijay Singh (CEO, Fox Star, India), Vikram Malhotra (Chief Operating Officer, Viacom 18 Motion Pictures), and Colin Burrows (CEO, Special Treats Productions). They discuss issues facing studios and Film and TV production service providers in India. They talk about the need to spread awareness about this particular Indian service market throughout the world.

Roddam speaks on the current state of production services and infrastructure in India. “There are pockets of excellence emerging in the market here,” he says. “But that isn’t known globally.” He says we are on par with foreign safety standards but studio sizes are relatively smaller, and facilities are fewer, which forces bigger movies to shoot on location.

They also discuss filming on location and the need for state governments to be proactive in providing incentives to filmmakers in order to attract Hollywood to shoot here. Or as Weltman puts it: “Location filming is like online dating, you have to match the production with the incentive.”

He adds: “Nowadays no films are made in LA– Only TV is being shot. Very few films on the lot of Fox, Disney. (This is) because they’re going around the world to film.” The panelists also speak of the need to diversify in the kind of services provided and of the need to provide a skilled labour force to support these services. Singh says, “This (industry) is where IT industry was at the time of Y2K. People are only beginning to look at entertainment as a mainstream industry now.”

 

11:30 am to 12:30 pm “Let me tell you a story… What kids want and how to engage them.” A masterclass by Glenn Bartlett, Creative Director at Turner International Asia Pacific.

The masterclass covers animation, the art of storytelling, and how brands use them to engage their audience and consumers. Glenn Bartlett discusses how to convey a specific story in a few minutes, or just a few seconds, with the idea of not just entertaining the audience and making them laugh “but to gain the interest of the audience and get them to go out and do something”. He talks about working for the Cartoon Network and his love for the character Wile. E. Coyote. “I hated the damn Road Runner (Coyote’s adversary),” he says. He shows clips from the Road Runner Show.

Bartlett also talks about the how brands build or reinvent themselves. “Today, brands engage on all platforms”. He considers the question of “how to put the consumer in the middle of all that you want to say”. He shows clips from TNT’s “Your Daily Dose of Drama” and Coca Cola’s Skyfall advertisements. He also says that storytelling is changing today, with crowdsourcing and Youtube enabling anyone to be a storyteller.

 

10:30 am to 11:30 am “Sound and picture— together telling the story.” A masterclass by Ioan Allen, Senior Vice President, Dolby Laboratories .

Ioan Allen delivers a talk that charts the history of Dolby with respect to the changing nature of the image— from traditional film to the digital revoultion. He predicts that the film format will be completely gone from the US, and that all theatres will be digital, by late 2013.

He is then joined by filmmaker Rohan Sippy for a discussion on how technology affects the style of filmmaking. They talk about the changing nature of the Indian audience— especially whether the audience is actually younger today than before.

They also discuss the future of 3D in India. Sippy cites the example of ABCD which was in 3D, and had no stars but which was still very popular. Yet he can only think of a few 3D films which have been successful in the country. A younger children’s audience may be more open to it, he feels. Also, he feels that films need to be made specifically for the format. They discuss how the premium pricing of 3D has made it difficult to sustain the format in the U.S.

Allen says he doesn’t necessarily want to see an upsurge of Dolby Atmos (a surround sound technology that was introduced by Dolby Laboratories last year) in theatres in the US. He’d prefer that they had higher collections via more seat occupancy (Dolby Atmos tickets are more expensive).

 

10:30 am to 11:30 am “The Gag Order: Are we stifling creative expression?”

 

The Panelists are Baijayant ‘Jay’ Panda (Minister of Parliament, Lok Sabha), Actor and filmmaker Kamal Haasan, Actor Rahul Bose, Director Mahesh Bhatt. The panel is being moderated by Shoma Chaudhury (Managing Editor, Tehelka).This plays out as a freewheeling discussion around the roles of artists, society and the Indian government in ensuring artistic freedom and the freedom of speech and expression— especially in India’s current landscape of timidity and fear. Also, the role of the burgeoning middle class in shaping protests for and against this freedom. The panelists agree that the middle class is selective about who it stands up for. Haasan says: “Sensibility can come from anywhere. It is not the bastion of the middle class”. Panda: “It is the job of leaders to resist lynch mobs which they have been pandering to for decades.” Panda also speaks of the need to understand where this lynch mob mentality stems from. Bose feels that there is a need for artists to organize themselves and come together to be “the vanguard for any movement”. Bhatt disagrees. “Filmmakers are not underground guerrillas,” he says. Chaudhury winds up the discussion by saying there’s a need to narrow the definition of what restriction of freedom can stand for, and that we need to find our own levels of cultural acceptability as a mature society.

 

 

Day 1. March 12, 2013 

 

10 am to 11:30 am The Inaugural Session

Inaugural addresses are by Naina Lal Kidwai (Country head, HSBC India and FICCI President) and Uday Shankar (CEO, Star India and Chairman of FICCI’s Media and Entertainment Committee). “Our endeavor is to develop and engage with a varied consumer base,” says Kidwai. “The FICCI FRAMES report this year has outlined tremendous growth for the sector with one of the key drivers for change being digitization.” The report, which has been prepared by FICCI and KPMG, is released. It predicts that the Media and Entertainment (M&E) industry will grow 11.8 % to Rs 917 billion this year, from Rs 820 billion in 2012, helped by digitization, growing regional media and the upcoming elections. Also, that the M&E industry will touch Rs 1600 billion in 5 years.

Shankar notes that the $15 billion industry employs millions. “The lens often used to look at this industry is largely one of glamour and propaganda and the biggest debate is on how to control and contain it,” he says. “As a result, the growth of M&E has not been supported by policy and regulatory initiatives.”

Also at the inauguration, are filmmakers Karan Johar and Ramesh Sippy, India’s Minister of State for External Affairs Preneet Kaur, Dr. Soon Tae Park (Deputy Minister, Ministry of Culture, Sports and Tourism, Republic of Korea), Andy Bird (Chairman, Walt Disney International) and actor Kareena Kapoor. Bird says Disney is creating an “Indian Walt Disney channel, not a Walt Disney channel in India.” Subhash Chandra, Chairman Zee Ltd., is felicitated by Johar for two decades of contribution to the broadcast industry. His son Punit Goenka accepts the honour on his behalf.

 

2:00 pm to 3:15 pm “Engaging a Billion Consumers in the media and entertainment industry.”

The panel comprises Uday Shankar, CEO Star India Pvt. Ltd., Ravi Dhariwal (CEO publishing Bennett Coleman), Punit Goenka (MD & CEO, ZEE Entertainment), Siddharth Roy Kapur, MD (Studios) Disney UTV, Sudhanshu Vats (Group CEO Viacom 18 Media), Rahul Johri (Senior VP & GM, South Asia-Discovery Networks Asia Pacific), Shailesh Rao (VP, International Operations, Twitter Inc.). Shankar, who is moderating the panel, says in jest: “If anything has to happen at this industry it has to be through this panel, the bad news is that if we fail there is no hope for this industry.”

Vats sees a need to segment the audience and then target them. He sees two trends emerge as urbanization grows— a more “massy” content and a more “me-centred” niche content. He points to the proliferation of multiple screen theatres and predicts their continued prominence in the coming years. Kapur says there is a huge gap in infrastructure that needs to be bridged, in terms of too many viewers for too few screens available to show the content. Both Rao and Kapur speak in favour of new platforms, especially on the internet, as a means of distributing more content. The panelists agree that a problem faced by the entertainment industry as a whole is regulations in pricing which makes it necessary for them to resort to economies of scale to ensure profitability and cater to the lowest common denominator in terms of content.

 

3:15 pm to 4:45 pm “Gatecrashers who made the party: The Out of Towners in Bollywood.”

The panel comprises filmmakers Karan Johar, Sujoy Ghosh, Kabir Khan and Gauri Shinde, and actor Amit Sadh. Actor Nawazuddin Siddiqui and director Anurag Basu were supposed to be on the panel too, but they aren’t present. The panelists discuss how each of them broke into the film industry and whether it is easier for newcomers now than before.

Khan has an interesting story about when he was at FICCI Frames some years ago with his script. He says what he had found difficult then was the “lingo” of the place. He met a producer here with whom he set up a meeting later. After giving him a half-hour narration for the film, he was asked by the producer for his proposal. “Isn’t that what I just said for the last 30 minutes?” Khan had said to him. The producer then asked him for the names of the stars he would use, and a territory-wise revenue break-up, and the estimated box-office and satellite revenue numbers. “I thought: But isn’t that your job?” Khan says. “I asked him: When do you listen to scripts?” The producer said: “Monday to Friday, proposals. Saturday is for scripts.” Then he said to Khan: “There are two types of films- pre-Friday films and post-Friday films. Pre-Friday films are those which are sold before the film is released and we have already recovered our revenue. Post-Friday films are sold after the film’s release. Yours is a post-Friday film and we don’t make those.”

A filmmaking student in the audience asks how it is possible to bridge the gap between content creators like directors and those launching such talent (producers).

Khan acknowledges the gap and says that he remains open to meeting people. Sadh suggests that it is here, perhaps, that a credible institution can play a strong role. More film institutes like the Film and Television Institute of India that ‘stamp’ one’s talent.

 

3:15 pm to 4:45 pm “Ways to build strategic partnerships between the creative industries of Korea and India.”

The panel is led by Biren Ghose (Country head, Technicolor India) and has Mr. Hangon Kim (Vice President, KOCCA or Korea Creative Content Agency), Mr. Jonathan Hyong-Joon Kim (Executive Advisor, CJ E&M), Mr. Kum-Pyoung Kim (Director, Korean Cultural Centre, India), Mr. Charles Lim (Deputy Director, Korea Tourism Organization), Mr. Harry Yoon (Vice President, SAMG Animation), Mr. Vijay Shankar (MD, Karnataka Biotechnology and Information Technology Services, or KBITS).

Vijay Shankar says the KBITS has “a lot of plans for this year that include starting digital art centres, PPP projects and joint ventures with foreign collaborators. We are also very keen to ensure that there is a permanent linkage with Korea.” The Korean government currently provides Indian movies shot there a 30% rebate on the cost of shooting the film in Korea. Kim says: “A solid infrastructure for content expansion has helped us achieve a stable environment for foreign investment.” He adds: “India as a content market is rapidly growing, with an average scale of 14.3%, and the gap between Indian and Korean content markets (the latter is growing at an average of 4.2%) is getting smaller.”

 

3:15 pm to 4:45 pm “The Second Phase of TV Digitization.”

The panelists are Parameswaran N. (Principal Advisor, TRAI), Sameer Manchanda (Chairman & Managing Director, DEN), Sunil Lulla (MD & CEO Times Television Network), Manjit Singh (CEO Multi Screen Media), Raman Kalra (Partner & Industry Leader, Media & Entertainment Practice, IBM Global Business Services), Tarun Katial (CEO, Reliance Broadcast), Anuj Gandhi (Group CEO, India Cast). They discuss the best way to execute the second phase of TV digitization that will span 38 cities by March 31, 2013.

They speak about effective business models that would make this phase a success for all stakeholders concerned. “We need to ensure from day one that all systems are working and there is a multi-prong approach,” says Parameswaran. “Moreover, there is no regulation in the pricing of HD, 3D channels and broadcasters can charge as much as they want for these channels.”

Says Kalra: “It is not enough to go digital. It is important for the industry to keep a parallel strategy for incremental money upsell. Consumers are happy to pay the extra money but there should be micro-segmentation of consumers and content should be developed to cater to each set of consumers.”

 

4:45 pm to 5:45 pm “The SAARC Minister’s Panel- Forging Enduring Ties.”

The panel has Dr. Keheliya Rambukwella, Minister of Mass Media and Information, Sri Lanka, Raj Kishor Yadav, Minister, Information and Communication, Nepal, Din Mohammad Mobariz Rashidi, Deputy Minister for Information and Culture, Afghanistan, Vikramjit Singh Sahani, President, Chambers of Commerce & Industry of SAARC, filmmaker Mukesh Bhatt and Film Federation of India President Bijay Khemka.

“It is the right time to work together to take the SAARC film industry into the global space,” says Yadav. Sahani suggests that “Media and entertainment can connect the South Asian countries in a way in which even the governments of these countries cannot.” Bhatt adds: “When the Berlin Wall can come down, why can’t boundaries between SAARC nations be brought down.’’ Khemka rues that cross border issues with regard to films, faced by West Bengal and Bangladesh in the East, and Tamil Nadu and Sri Lanka in the South, are entangled in government red tape.

 

4:45 pm to 5:45 pm “Film Distribution & Exhibition: Challenges and the Way Forward.”

The panelists are Vikram Malhotra (COO, Viacom 18 Motion Pictures), film distributor Anil Thadani, Rajesh Mishra (CEO, UFO Moviez India Ltd.), Senthil Kumar (Founder & CEO, Real Image Media Technologies), and the moderator Ashish Saksena (COO, Reliance BIG Cinemas).

Mishra talks about how digitization has changed the film distribution business, as 500 to 600 prints play across 2500 to 3000 screens today: “The cost of distribution has become one-fifth of what it used to be, but the reach has gone up by five times.” “In the next one year,” he says. “It will be the end of print era.”

Yet, the number of screens remains at 9000 (of which 7000 are digitized). Kumar compares this with countries like the US where a population of 320 million has 38000 screens. In India 1.2 billion people have only 9000 screens . “We have one-sixteenth the screen density of the US,” he says. “UK has 8 times more (screen density) with 60 million people and 3000 screens. China added 5000 screens last year, with one chain alone adding 1000 screens.” He also says that half the screens are located in four of the Southern states which means that in some parts of India the screen density is pretty abysmal. The panelists also discuss how digitization has helped combat piracy and how the lack of transparent data with respect to a film’s box office figures is a huge issue. “We release 18 to19 films a year but we still don’t know what the optimal release size is,” says Malhotra. Instead, he feels, “a film is defined by its release”, instead of the other way round.

There is a discussion on raising ticket prices to bring them on par with those in most other South Asian countries. Thadani points out this might be a mistake. High ticket prices would limit the repetition of film goers and increase piracy of films. He quotes the example of Dilwale Dulhania Le Jayenge: ” It had 30 prints in Bombay with tickets priced at Rs 30 and Rs 50. The revenue was collected along the same range as now. It adds to the longevity of the film.”

 

5:45 pm to 6:30 pm “Trends in Children’s Entertainment: What are our children watching?”

The panel comprises Pradeep Hejmadi (Senior VP, TAM), Ashish Karnad (Group Business Director, Media and Panel Group, IMRB International), Krishna Desai (Director Content, South Asia, Turner International India Pvt. Ltd.), Harpreet S. Tibb (Marketing Director, India & South Asia, Kellogg), Vijay Subramaniam (Executive Director, Kids Network, Disney-UTV) and the moderator Devendra Deshpande (Director-inventions, Mindshare). The panel speaks on the various aspects of the children’s entertainment industry and why there were not as many huge successes for animation in India as there have been in other countries. Also, the panelists discuss merchandising and licensing and why sometimes the merchandise for a children’s TV show does well when the show itself doesn’t, and vice-versa.

Says Subramaniam of Disney-UTV: “Everything we do we put through a simple straightforward filter which is: Is this compelling enough for them (children) to consume this? Once they start consuming this, will they be able to engage with this? Once they begin engaging with it, do they like the experience? Now that they like the experience does it create a memory?” He also emphasizes the need for balancing local flavor with a universal appeal, through, say, using “family content”, or simply by effective dubbing.

 

TBIP Take

Queer of My Dreams

Last month, in Bangalore, during the book tour of her first novel, Not Only The Things That Have Happened, author Mridula Koshy said, “I am fed up with writers saying that they want to show human beings are the same everywhere. It seems like a dull ambition.” Directors of queer cinema too often fall into the trap of talking about their work in the same-same or same-but-different or so-different-you-can’t-touch-this-but-I-see-you-baby terms.

 

Let’s eavesdrop on filmmaker Andrew Haigh feted for his film Weekend, a film about two gay men who fall in love after a casual encounter in a bar. In this piece he says, “You want to be able to describe the gay experience in all its complexity without worrying that your film has to represent a community.” He goes on to say, “But we can move away from the big issues and go a few layers deeper, which makes the films more accessible to a lot of people because they’re about more universal issues. These characters’ struggles aren’t just about being gay.” Here I do not want to dismiss Haigh’s concerns but I just wonder about all the other things he could be saying about his film-making process, if he wasn’t being knotted up by questions of universality. Perhaps it’s just that filmmakers, like dancers, should never talk about their work.

 

By a series of mysterious incidents, I was one of the four judges at the recently concluded fifth edition of the Bangalore Queer Film Festival. The results are out and you can check them out here. More importantly, you should make serious attempts to seek out some of these films. Even better, make plans to arrive at the next edition and enjoy the warm, relaxed hijinks among which movies and performances are watched at BQFF. We could wave at each other.

 

BQFF programming leans towards short films and the 26 short films in competition were, for most part, wonderful. Even the tiny, somewhat lazily made Can You See The Real Me? (director: Pankaj Gupta) was a great vehicle for the charisma of the transgender hair stylist Sylvie. The handful of Spanish short films were supremely competent, ranging from the black comedy of the love triangle in Ratas (Jota Linares) to the girlfriend-swapping fun of Vecinas (Eli Navarro). It’s impossible to not enjoy the smirking seriousness with which Love Wars (Vicente Bonet) has been made. Two gay stormtroopers, as identical as two penguins, discuss their relationship and politics while war rages outside the Death Star. It is the most charming Star Wars spoof since Eddie Izzard and more romantic than the ‘official’ sequels in which Hans Solo and Leia have children with Malayali sounding names (Jacen, Jaina and Anakin).

 

The most romantic of the shorts was the Thai entry, She Is My Best Friend (Jirassaya Wongsutin). One minute, life is about ensuring your best friend doesn’t lose her hair band or cheat too much at badminton and then, nothing looks right anymore. This 13 minute film made me wonder again where Thai and Korean directors find their amazing child actors.

 

The meme of romance in unlikely places continued into the German Zucht Und Ordnung (Jan Soldat) where two naked elderly men demonstrate their bondage gear, talk about life and send up the shiny youthfulness of gay romcoms.

 

Annoyingly the same audience that laughed non-stop at the daft, blackmailed and brutalized lesbians in the Hindi short Tamaso Maa Jyotir Gamaya (Arshad Khan) lapped up the much worse pap of Reminiscence of Ether (Veena Kulkarni) in which two similarly daft women meet, fall in love, consider adoption, break up, have angst and stunning lines such as: “You are late.” “Call me fashionably late.” Reminiscence faked sophistication no better than Tamaso Maa… faked the downfall of the wealthy. Unlike Tamaso Maa…, Reminiscence… is Anglophone, and it doesn’t have an Ekta Kapoor aesthetic or villains in a seedy den. This somehow translated to Reminiscence… getting the BQFF 2013 Audience award and various weeping, life-changing moments in the aisles.

 

This year’s festival programming had a few more features than usual. Many of them were dreary enough for me to wish for a return to a short-film heavy status quo. Nevertheless you should watch a couple of the features if you want a quick jolt out of any vanilla-Hollywood zone you might inadvertently be in.

 

I first watched Mondomanila: Or How I Fixed My Hair After A Rather Long Journey, last year at an Osian screening in Blue Frog, Delhi. It was mid-morning and outside the world was calm. Inside, there were only three of us in the dark, sitting in alien-designed bar furniture watching Mondomanila, swinging between shock and resentment at being manipulated into shock. Re-watching it last week left me in roughly the same state. From the first time director Khavn De La Cruz’s cast of characters in a Manila slum make their appearance, right up to their parting sing-along, the intention is clear: we want you to be bug-eyed. The rat-eating, the twin lesbian dwarf sex, the murder of an American paedophile all feel like they were made to toy with the sensibilities of First World critics who have called Khavn De La Cruz everything from the Filipino Bunuel to the Filipino Takashi Miike. The carnivalesque air, the jolly bloodshed and what De La Cruz calls “a close-up view of all that gangrene and pus” all skates past you though. An hour later it’s hard to remember any of the “backyard full of lovable fuckers” De La Cruz reportedly wanted to make a film about. Except perhaps a hazy memory of a little guy in a stars-and-stripes top hat.

 

Don’t try and watch the Pakistani feature Bol, on the same day. You will need all the faculties from a lifetime of melodrama-watching to appreciate its full charms. Notionally it is about Saifi, the intersexed child born in a household of seven sisters and his suffering at the hands of his father and lecherous men. Mostly, the film is about Saifi’s father.

 

If Bol does seem to suggest that patricide is the way to a fuller, capitalist life don’t let it distract you from the cast of pretty women including Iman Ali from Shoaib Mansoor’s earlier film Khuda Ke Liye, the kind of oppressive father you haven’t seen in years, a kindly languishing mother and the brief appearances of a beedi-smoking dai and a hijra with a can-do attitude.

 

Perhaps a Thai, Pakistani or Filipino director should have been set to the task of adapting Sarah Water’s The Night Watch. This was the first of Waters’ non-Victorian-lesbian-romps. The bloodless adaptation of the story of three lesbians and a gay man in post WW2 London reminded me of another Eddie Izzard theory where he neatly categorizes much of British cinema as being “a room with a view with a staircase and a pond… Films with very fine acting, but the drama is rather sort of subsued and… subsumed or… a word like that. Sub… something or another. You know, just folded in and everything’s people opening doors.”

 

For no rational reason, I had most looked forward to the documentaries at BQFF. The first handful made me a little alarmed. Really, if you had to make Beyond The Team (Tim Kulikowski) a film about an all-gay football team would you only shoot them, one after the endless other, talking about how they didn’t fit into (supposedly) straight teams and how they are happy to have found each other. Mama Rainbow (Fan Popo), a Chinese documentary about mothers who had embraced their gay offspring headed in that one-gag direction too. Though I was distracted by the slightly off-the-wall moms, everyone’s clothes and a throwaway, solemn statistic— 50 million gay Chinese people. What a glorious nation to move to.

 

Soon after, things began to look up. The Oscar-nominated How to Survive a Plague (David France) is chock-full of footage of truly inspiring political action in the early years of the AIDS epidemic in the US, elevating its earnest story-telling— the kind that NGOs call ‘process documentation’.

 

Next, I saw In-Between Days, Sankhajit Biswas’ wistful film about two transgender Bengali teenagers, Bubai and Chiranjit, who gamely navigate sex-work, friendship, family and a distinct lack of money. The scene in which the filmmaker follows Bubai to school where he’s about to write an exam is particularly striking. Bubai’s classmates’ reactions to his arrival are raucous and varied. They are mean, curious, affectionate, teasing and mean all over again. Slender, pretty Bubai is cautious but not alarmed. Bubai smiles a little, enjoying the drama, but is watchful that things don’t get messy just before the exam. The camera and its role in their reaction are made explicit. Unlike for instance in Sharmeen Obaid-Chinoy’s film Transgenders: Pakistan’s Open Secret which has a ‘shocking state of affairs in Pakistan’ style cold open, and then stays cold.

 

When one of the hijras (or khusras as they are known in Pakistan) is taunted by gaping passersby there is no acknowledgment from the filmmaker that what is being recorded is also a reaction to the camera crew, not just the daily lives of the khusras. There is no acknowledgement that despite the poverty and violence they face, khusras are part of Pakistani society, and are being defamiliarized by the eye of the clumsy filmmaker and the clumsier voice-over. A similar defamiliarizing eye goes into the hamaam and records the heated transactions of a chela being sold to a new guru (with the chela’s intervention, not to say consent) and gives it a tawdriness that no one takes to the boardrooms where footballers are sold for millions.

 

Luckily, there was Call Me Kuchu, (directed by Malika Zouhall-Worrall and Katherine Fairfax Wright) a film that quietly (and I am not a fan of the quiet documentary maker) follows several seeds of an outburst of homophobia in Uganda— murders, utterly bloodthirsty tabloids that call for homosexuals to be hung, a right-wing bill that calls for capital punishment for gays and lesbians, jail sentence for HIV-testing and punishment for those who don’t out gays to the state within 24 hours. The filmmakers follow around a group of gay men and women who try to make sense of this new, apocalyptic landscape. The steady gaze and excellent soundtrack tell the story of several tragedies without ever attempting emotional blackmail. For days afterward you will remember the protagonist David Kato, his mother, his friend Naomi and a slew of others. And this without resorting to twin lesbian dwarf sex.

The Heart of Censorship

Lawyer Lawrence Liang draws from key judgments, studies and interviews to argue that the I&B Ministry must re-look at the archaic law and guidelines for film certification through the lens of a ‘post-mediatized’ world.

 

Straightforward as it may seem the word ‘revisit’ can mean very different things for different people and this is particularly true when a minister says there is a need to revisit a law. In light of the controversy over Vishwaroopam, which saw a tussle between the central government and the Tamil Nadu government over the release of the film, the Minister for Information and Broadcasting (I&B) Manish Tewari suggested that there was a need to revisit the Cinematograph Act. “Time-cinematographic act revisited to ensure implementational integrity (of) certification decisions,” he tweeted, on January 31. “Otherwise each state would be its own censor (board).” Following this, on February 4, a committee has been set up by the I&B Ministry for this very purpose.

 

This would appear like a very welcome suggestion, particularly for those who have been demanding that we rethink the entire regime of film censorship altogether, except that the minister’s suggestion is qualified by a statement that it is important to revisit the Act to ensure that decisions of the censor board are implemented. All of a sudden the idea of revisiting the Cinematograph Act seems more sanguine than it initially did. It is also telling that the minister refers to the decisions of the censor board because the last time I checked we do not have a censor board in India, we merely have a board of film certification (the Central Board of Film Certification, or CBFC). That they do not merely certify films and do indeed act as censors is perhaps the precise need for revisiting the Cinematograph Act. In an ideal scenario revisiting the Act should mean doing away with film censorship altogether and putting in place a certification process much as in most parts of the world. In the unlikely event of that happening how may we best revisit the Cinematograph Act?

 

Unlike other forms of expression such as literature, cinema is distinguished by the fact that it remains one of the few instances in which it is not censorship but pre-censorship that is applied. If a book is published there is no need for the author to take anyone’s permission to release the book. This does not preclude the possibility that subsequent action may be taken against the book, but in the case of film even before it is released it has to go through the collective gaze of the CBFC, which determines whether it is fit for viewing by the general public. What justifies this differential treatment of cinema?

 

In 1965 filmmaker and writer K A Abbas filed a constitutional challenge against the pre-censorship of cinema arguing that this was in violation of freedom of speech and expression. Justice Hidayatullah in the Abbas decision (K A Abbas v. Union of India, 1970), which still holds as the prevailing law on the point, stated:

 

“It has been almost universally recognized that the treatment of motion pictures must be different from that of other forms of art and expression. This arises from the instant appeal of the motion picture, its versatility, realism (often surrealism), and its coordination of the visual and aural senses. The art of the cameraman, with trick photography, VistaVision and three-dimensional representation thrown in, has made the cinema picture more true to life than even the theatre or indeed any other form of representative art. The motion picture is able to stir up emotions more deeply than any other product of art. Its effect particularly on children and adolescents is very great since their immaturity makes them more willingly suspend their disbelief than mature men and women. They also remember the action in the picture and try to emulate or imitate what they have seen.”

 

The judgment advances what could be termed as the ‘medium specificity’ argument and this single paragraph has been cited ad nauseam in all subsequent decisions on film censorship. It will be worth our time to look at the various assumptions present in the paragraph a little closely, to see whether they still hold true in the post internet era. The paragraph suggest that the problem of cinema arises not so much from its inability to represent reality, as much as the fact that it is able to do it too effectively and that it has the ability to impact differential classes of people differently, especially children who are prone to believe whatever is happening as a result of their inability to distinguish between the illusion on the screen and reality.

 

A lot of the cinephobia that informs the law and judicial responses stems from an outdated idea of media impact which assumed that people had to be protected from the influence of media because of their incapacity to distinguish between reality and illusion. In the Indian context this attitude can be traced to a paternal and patronizing attitude of the colonial authorities who believed that native audiences were specially vulnerable to film on account of their relative immaturity and hence there was a need for greater censorship of cinema. The Indian Cinematograph Committee of 1928-29 conducted interviews across the length and breadth of colonial India to confirm their suspicion but were a little surprised by the results they encountered.

 

I will refer to just one interview with Lala Lajpat Rai— an interview from almost a hundred years ago worth ‘revisiting’ as we think of the Cinematograph Act of the 21st century.

 

“Q: Do you think that the cinema has any pernicious effects on the youth of our country?

 

A: No more than it has any effect in other countries. I have never heard of any particular complaint.

 

Q: One European gentleman who is in charge of the college youths in this province told us that there is a danger of the youths of this country being demoralized in their impressionable age on the undue emphasis that is laid on sexual films?

 

A: I do not agree with that view at all, and I will give you my reasons too. First of all, the influence of the cinema is no more and no greater than the influence of the novel or the drama. The college youths read a lot of novels, both American and European, and it is from their subjects of these novels, that most films are produced and I have no apprehension that the films are likely to be more harmful than the reading of novels and dramas. The fact is that the western civilization is spreading across the world. It has its good effects and its bad effects, and we cannot have the one without the other. I am sufficiently confident that our people will be able to resist the evil influences of the cinema on account of the general atmosphere of sexual morality that prevails in this country. Of course there will be a few individual people who may go astray here and there, but I don’t want to make that the basis of action.

 

Q: The point which is emphasized is that in some scenes nudity is prominent, and some of the films contain what they call close up scenes and, as my friend Col. Crawford puts it, cabaret scenes, under-world scenes. I mean that such scenes are made to appear so largely that they have a pernicious influence on our people. It is also said that such scenes tend to lower the esteem of the Western womanhood in the estimation of the people here.

 

A: I don’t want the youth of this country to be brought up in a nursery. They should know all these things, because they will be better able resist those things when they go out. They should see all those things here and they will be able to understand all the points of modern life.”

 

Lajpat Rai confidently asserts a vision of the future citizens of this country which does not condemn them into a state of perpetual infancy. He also refuses the theory of the specificity of cinema as an object of censorship and claims that the influence of cinema is no more and no less than that of literature. While the argument of the impact of cinema may even have had some partial truth at its inception, we have now lived with the medium for over a hundred years and we live in what may be termed a ‘post mediatized’ world where our senses are saturated with various forms of media and images from the television to billboards, and the internet and mobile phones.

 

Similarly the copycat theory that claims children copy every thing that they see in films has also been discredited. Shohini Ghosh, Professor Zakir Hussain Chair, at the AJK Mass Communication Research Centre, Jamia Millia Islamia, narrates an interesting incident about the Hindi television serial Shaktimaan which had run into controversy since it was claimed that it was motivating children to attempt to fly. Citing a telephonic interview with Mukesh Khanna, the actor who played Shaktimaan, Ghosh describes a particularly insightful moment when one child caller said: “Shaktimaan uncle, I want to be like you when I grow up. I want to be an actor.”

 

The courts in India, while responding to cases on film censorship, have often found themselves constrained by the archaic law and the vague guidelines that exist for film certification. Despite the limitations the courts have attempted to interpret the Cinematograph Act more liberally, to bring it up to date with social and technological changes, and it may be worthwhile for the government to take heed of some of these interpretations when they revisit the Cinematograph Act.

 

In the K A Abbas decision itself Justice Hidayatullah stated that the mere existence of themes which were listed as objectionable did not per se make them fall foul of the law and what was important was whether their “artistic merit or their social value overweighed their offending character”. Urging the officers of the Central Board of Film Censors (which was renamed the Central Board of Film Certification in 1983) to exercise caution in undertaking their task he said that: “Our standards must be so framed that we are not reduced to a level where the protection of the least capable and the most depraved amongst us determines what the morally healthy cannot view or read. The standards that we set for our censors must make a substantial allowance in favour of freedom thus leaving a vast area for creative art to interpret life and society with some of its foibles along with what is good”.

 

Similarly in the Tamas case (Ramesh v. Union of India, 1988) the Supreme Court affirmed Justice Vivian Bose’s observation that “the effect of the words must be judged from the standards of reasonable, strong minded, firm and courageous men, and not those of weak and vacillating minds, nor of those who scent danger in every hostile point of view” (Bhagwati Charan Shukla v. Provincial Government, 1947). In one of the most important cases on film censorship—the Bandit Queen case (Bobby Art International v. Om Pal Singh Hoon, 1996)—the Supreme Court allowed for frontal nudity on the basis that it was indeed an integral part of the film. They held that as the guidelines for film certification are broad standards and cannot be read as one would read a statute and within the breadth of their parameters, the certification authorities have discretion to ensure that they do not do away with what needs to be seen.

 

Let’s therefore welcome Manish Tewari’s suggestion to revisit the Cinematograph Act but let us also hope that it is not just an exercise in strengthening the powers of the central government vis-a-vis state governments, but a complete rethinking of the foundational presumptions that inform film censorship and their relevance in the era of the internet.

Contributor Image by Joi Ito (CC-BY-2.0)

Turning Point

As we lead up to the centenary of Indian Cinema we ask those who’ve journeyed with it to name one significant turning point in its path.

“One turning point in Indian cinema was when Satyajit Ray made his debut in the 1950s. With a few exceptions the only kind of cinema prior to this was one that had adapted its form from the urban theatrical tradition. This clearly did not make use of the full potential of cinema and could not present life in the way that cinema was capable of presenting it. After Bengal, this new form of cinema, which took directly from life, found practitioners in Kerala and later in Karnataka and Orissa.

Finally, at the beginning of the 1970s, this new kind of cinema found favour among young filmmakers in Mumbai who were making films in Hindi. This whole process got considerable encouragement from State created institutions like the Film and Television Institute of India and the Film Finance Corporation. For instance, Uski Roti, made by Mani Kaul, was radically different from any Indian film made before that time. Soon other films followed, like M S Sathyu’s Garam Hawa.

Also, in 1971, the number of American films being imported into the country was reduced by the Indira Gandhi led Government, thereby creating space for this kind of cinema in a number of cinema screens in urban metros. This also led to several private producers funding this alternate kind of cinema. Several of my own films in the seventies and eighties were funded by such producers.”

—Shyam Benegal, 78, is one of India’s most acclaimed filmmakers. His early films AnkurNishantManthanBhumika and Mandi, played a key role in the pathbreaking new cinema movement that emerged in the sixties. Later Benegal went on to create classics like JunoonKalyugSuraj Ka Satvan GhodaSardari Begum and The Making of the Mahatma. He has also written, directed and produced the 53 episode historical drama Bharat Ek Khoj. His last film was a political satire, released in 2009, called Well Done Abba. He is based out of Mumbai.

S-U-P-E-R-S-T-A-R

Bus conductor, actor, deity, Rajinikanth has taken the meaning of Indian iconography to new heights. Here are three extracts from Rajinikanth: The Definitive Biography that give us a taste of his legend.

 

The Making of the ‘Superstar’

 

Bairavi opened on 2 June 1978. The man who orchestrated the film’s marketing campaign came from a tin-manufacturing background. Born and raised in Madras, ‘Kalaipuli’ (Tiger of the Arts) S. Dhanu used to excel in cultural activities like debates, elocution, poetry recitations and acting in his school days and won several intra and inter-school prizes for these. His family business was a cottage industry named Subramaniam Sheet Metal Works that specialized in supplying tin containers to snuff powder manufacturers. Dhanu joined the business right after completing his schooling. Soon, because of what he describes as his ‘thirst for the arts’, he got into the business of re-releasing old films that ran in morning shows. One of the first such was K.S. Gopalakrishnan’s 1962 film Sharada, starring Vijayakumari and S.S. Rajendran. Dhanu printed fresh posters for the film featuring a weeping Vijayakumari touching a pair of slippers; this was clearly aimed at the female audience, and triggered off a marketing campaign that outstripped the film’s original release publicity. The posters also had captions speculating on Vijayakumari’s fate. Dhanu released the film in 1974 at six Madras locations. The campaign paid off and the rerun ran to full houses. Dhanu then re-released film after old film with similar campaigns and they all worked at the box office. The clever part of this was that Dhanu had realized that in an era before home video and multi-channel television (the state-run Doordarshan available in Madras was a single channel with limited hours of broadcasting, begun in 1975), the audience with an appetite for older films had no source of getting them save for reruns. Dhanu even picked up, for a song as it were, films that had flopped on initial release; he would print posters focusing on interesting elements from the plot, and these became hits upon re-release.

 

Bairavi was the first new film that Dhanu acquired for release. “Our publicity covered the entire city,” says Dhanu. “I put up a 40-foot cutout of Rajinikanth at Plaza theatre. As soon as I set it up, the city corporation officials asked me to take it down.” Unfazed, Dhanu got an influential friend to call up the corporation commissioner and explain that he was a young man trying to grow in the business. The commissioner’s main concern was that the cutout was unstable and might fall on unsuspecting passers-by and traffic. Dhanu agreed to reinforce the cutout and it remained, lording it over one of Madras’s busiest thoroughfares. Apart from this, Dhanu printed posters proclaiming Rajinikanth as “Superstar”. “The publicity caught on like wildfire across Tamil Nadu,” says Dhanu. The posters were larger than the normal six-sheet ones. They featured Rajinikanth engaging with a snake, standing with a whip, carrying a goat on his shoulders and so on. “All of Madras was stunned and the cinemas were bursting with people,” recalls Dhanu. “From the time I saw a still from the film, I realized that it was a Rajini that nobody had seen before. MGR and Sivaji have done many films, but that particular still did justice to Rajini in a way that no picture has ever done for any star since. And that’s why I called him Superstar.”

 

Rajinikanth, writer and producer Panju Arunachalam and others in their group travelled from cinema to cinema to gauge audience reactions. “That’s when Rajinikanth asked who the distributor was,” says Dhanu. “And that’s when he came and saw me for the very first time, wearing a rose-colour banian and black trousers. ‘Fantastic publicity, beautiful publicity,’ he said. He hugged me tight. The Rajini I saw that day is still the same today.” The next day, however, Rajinikanth sent writer/producer Kalaignanam and director Bhaskar to Dhanu with the message that when huge stars like MGR and Sivaji Ganesan continued to exist, it didn’t feel right to be called Superstar— could the publicity be toned down? Dhanu’s response was to print another set of posters that said “The Greatest Superstar Rajinikanth in Bairavi”. The new posters were sent to Rajinikanth’s hometown Bangalore and the film was a massive hit there too.

 

Hum, and fitting in with Bollywood

 

DeepaSahi has vivid memories about the Hum shoot. She came to know about the existence of an actor called Rajinikanth only when she signed Hum. “I didn’t know before about him, because in the ’90s the North and South were very divided,” she says. “So the North Indian people knew very little about South Indian cinema, except for those films like Swayamvaram (Own Choice, 1972) that were brought for festivals. One never knew about the mainstream cinema there.” Sahi was born in Dehradun and studied at the National School of Drama in New Delhi.Even after the shoot began, Sahi wasn’t aware of Rajinikanth’s stature in the south. “I didn’t know for a very long time,” says Sahi. “I had no clue that he was the Superstar and his market price was around (I don’t know exactly) three times what Mr. Bachchan’s market price was. I didn’t know that I was so privileged to be working with the Superstar. And I found him to be a lovely, innocent person.” Sahi’s very first scene for Hum, during the film’s Ooty schedule, was nerve-wracking for her. She had to deliver a one-and-a-half-page-long lecture to veteran actor Kader Khan, who plays a general, with Bachchan, Rajinikanth and Govinda standing behind her. “It was my first commercial venture and I was horrified. I was given the dialogue in the morning. I said, ‘Look at these stars standing behind me!’” The shot was done in one take, however, and Sahi says that all the experienced stars around her were very supportive. “I found Rajinikanth to be a very sweet person who is very modest,” she says. “He would never join us for the revelries after pack-up. After the shoot everybody would freshen up and then gather in Mr. Bachchan’s room. But he would never ever join us. He was very shy and quiet.” Sahi recalls that Rajinikanth would sit alone in his room and open a fresh bottle of Johnnie Walker, one of the most expensive blended Scotch whiskies in the world; he would have a couple of drinks and then give the bottle away to a unit hand, and open a new bottle the next evening. “It was his only gesture that pointed to his wealth—because he is not at all a show-off or an extravagant guy,” says Sahi. “For me what that gesture meant is that it’s like pinching yourself to say— Is all this true?”

 

Sahi would talk to Rajinikanth a lot without really realizing that he was a superstar in the south. She had seen a couple of his southern films and appreciated his style and noted some gambling scenes he had done. During the film’s Mauritius schedule, Sahi wanted to go gambling with Rajinikanth to see how he gambled in real life. ‘We all went to the casino and he had no idea how to play blackjack or roulette!’ she remembers. “But the fact is he was so lucky that he would always win. He would just place a bet and would win. He was just doing it for the fun of it—and suddenly there was this huge pile of money he had generated. The fighters who were with us in the unit, they were all losing like crazy. They all came and said, ‘Rajini Sir, we have lost.’ And he said, ‘Take take take,’ and gave away all the money to them. They hadn’t even asked him to. In a stroke he gave it all away. And it wasn’t a small amount.” During the shoot, slowly, Sahi drew the reclusive Superstar out and got to know him better. “One day he was telling me, ‘I don’t know if you know that I was a bus conductor before this,’” she recalls. “I said I’d heard. He said, ‘God has been so kind to me and I have so much money. I have a tennis court and I don’t know how to play tennis. I have a swimming pool and I don’t know how to swim.’” There was a scene in Hum where Rajinikanth had to rescue Sahi from drowning, but he didn’t know how to swim. “He was constantly, diligently there though his double was doing the shot,” she says. Rajinikanth eventually talked to Sahi about Latha. Sahi says, “He was very, very proud of this lady he had married. He was very proud that she was educated and spoke very good English.” She says that during the shoot, she didn’t really know the protocol and hence would ask Rajinikanth and Bachchan to give her cues for her scenes with them, even if they were not in the shot. Normally, in the case of senior actors, if they are not in the frame, an assistant director gives the cue to the actor in the frame. Here, actors of the stature of Bachchan and Rajinikanth gave Sahi her cues themselves, a fact that left her impressed. “They would stand behind the camera and give me my cue, like any professional would. Only great people have that kind of modesty,” says Sahi. “Both Mr. Bachchan and Rajinikanth had no pretences of being stars.” Sahi also remembers that Rajinikanth had to go away during the shoot to attend the charitable weddings sponsored by him and held at the Raghavendra Kalyana Mandapam, of several indigent couples. “Rajinikanth is somebody who you never forget,” she says. “I’ve never forgotten my meeting him and working with him, because he was so unique in his reactions. The modesty and the humbleness— it was not a put-on. As an actor you can see it if somebody puts it on. People do these things. But not him. It was completely genuine.”

 

How Muthu became the “Titanic of the art theatres” in Japan

 

In 1996, Kandaswamy was in Singapore’s Little India district at the Mohammed Mustafa shopping centre, every Indian tourist’s haven, and was choosing some DVDs when he noticed three Japanese standing next to him and conversing in their language. Kandaswamy didn’t know any Japanese but got curious because every thirty seconds the word “Rajinikanth” came up in their conversation. Interest piqued, Kandaswamy inched closer to the Japanese to find out exactly what they were referring to. Not knowing the language, he couldn’t follow a word. The Japanese now noticed Kandaswamy edging closer and looked at him with suspicion. “After three minutes and ten mentions of Rajinikanth, I couldn’t stand it any longer,” says Kandaswamy. He offered to help if they were looking for something related to the Indian Superstar. Kandaswamy did not introduce himself as a producer. The Japanese took him seriously and told him that they were looking for four films of Rajinikanth’s; among them was Muthu. Then Kandaswamy took them to a nearby restaurant to understand their fascination with Rajinikanth.

 

“God shows you an opportunity, it’s up to you to grab it,” says Kandaswamy. One of the Japanese that Kandaswamy met on that fateful day in Singapore was Jun Edoki, a film critic. Edoki took the DVD of Muthu back to Tokyo and watched it with his wife. “It was absolutely fascinating— even without subtitles,” remembers Edoki. “We became addicted to the point where we had to see at least part of the film at least once a day.” Edoki became obsessed with the idea of getting Muthu a theatrical release in Japan. He took the film around to distributors until Atsushi Ichikawa consented to release it via his distribution company Xanadeux. But the rights had to be secured first. Xanadeux wanted to secure Muthu’s distribution rights for Japan for five years for a one-off fee without any box office profit percentage, if any, going back to Kavithalayaa. Kandaswamy was in a quandary. He had no idea what to ask for as a fair price as there was no precedent. He didn’t want to discuss the matter within the industry in Chennai (the name of the city had changed from Madras in 1996) for obvious reasons. It was up to him to take the decision. So he called Tokyo and asked them to name a price. They were taken aback as they were used to dealing with Hollywood and its prices and legalese. Kandaswamy was keen to explore this new, unknown and exciting market. Similarly, the Japanese were keen to try out releasing an Indian film in their market. They liked the film and believed it would do well, but the price was something both parties couldn’t arrive at. Kandaswamy made up his mind and took a call. “I said, one dollar. Price, one dollar. Can you believe this?” he says. “They were shocked, they thought I was joking.”

 

Kandaswamy made them promise that if Muthu did well, they would take all the future Indian films from Kavithalayaa for Japanese distribution. The Japanese agreed and the film was released in Japan in 1998 as Muthu, Odori Maharaja (Muthu, The Dancing Maharaja). Japan was suffering from a crippling recession at the time. Japan’s economy had shrunk 0.7 per cent for the financial year that ended on 31 March 1998, the first time the country had experienced negative growth since 1974. The yen had fallen to an eight-year low against the dollar, and consumers weren’t spending as much as they used to. The cinema is usually a cheap source of entertainment, and Muthu’s air of happiness and full-on entertainment came at exactly the right time for the country. Kandaswamy says that in 1998, movie ticket prices in Japan were amongst the highest in the world at $15, but he was insistent that ticket prices not be reduced just because the film was Indian. Shinya Aoki, editor of a Japanese film journal, says, “Indian films are filled with the classical entertainment that movies used to offer.” Miyuki Shinogi, who was a twenty-year-old college student when Muthu released, agrees. She saw Muthu after reading a rave review. “That was it— I was hooked for life,” says Shinogi. “Muthu had everything a movie fan could ask for, from dancing and singing to love scenes and tears. Most of all, it made me feel good.” The film was a remarkable success with more than a million Japanese queuing up at the turnstiles to watch it. At the Cinema Rise theatre located in Tokyo’s Shibuya locality alone, Muthu played for twenty-three weeks and attracted 127,000 punters, netting $1.7 million, easily the cinema’s biggest hit of the year. “It was the Titanic of the art theatres,” says Ichikawa.

The distributor had employed a shrewd marketing strategy that included distribution of flyers that read: “Forget about the recession. Forget about the millennium. Get rid of your worries. This is the first page of a pleasant dream that will continue for the rest of your life.” Another flyer said: “Starring Superstar Rajinikanth ‘Muthu’, Meena and Elephants!” Upon Kandaswamy’s suggestion, Rajinikanth was billed as the Indian Jackie Chan and was promoted across Japan thus, feeding off the Hong Kong star’s immense popularity in the country. Kandaswamy and Ichikawa also followed the maxim that nothing quite sells like a pretty face and flew the actress Meena over to Japan. She made a surprise appearance on stage immediately after the first show of Muthu in one of the bigger theatres. The actress was armed with three lines in Japanese that she spoke before an appreciative audience: “I love Japan. I love the Japanese people. Just see my film three times.” Kandaswamy says, “And that’s what the Japanese did. They saw the film three times.” According to Kandaswamy, the Japanese people’s dress and food habits changed after Muthu, and some people began wearing salwar kameez and consuming masala dosas. He says that Muthu’s socio-cultural impact on Japan extended to Bollywood dance schools springing up all over the country. The Japanese brewery Godo Shusei also cashed in on the trend, using Indian dancers to replicate a dance from Muthu in a commercial for their alcoholic drink Chu-Hi. Even though the agreed price for the Muthu rights was $1, Ichikawa generously paid Kavithalayaa much more than that, following the success of Muthu at the Japanese box office.

Excerpted from Rajinikanth: The Definitive Biography by Naman Ramachandran, published by Penguin Books India, Viking (Penguin India) Rs 699. You can purchase the book here

Cover Image: Rajinikanth in Apoorva Raagangal, © Kalakendra Films

The Big Jinx

TBIP investigates the process by which India’s Oscar entry is chosen and how that might be impacting our chances at the awards

It is the 24th of February, 2013. Jessica Chastain opens an envelope, at the Dolby Theatre, Los Angeles, and reads: “And the Oscar for the Best Foreign Language Film goes to Amour”. An Austrian film by director Michael Haneke. In the 56 times that this award has been contested for, a film from India, the country that reportedly produces more films than any other in the world, has won it— not once. Indian movies have been nominated, in this category, thrice.

 

Only one movie, from each country, can contest for an Oscar for the Best Foreign Language Film. The selection of this movie, in each country, is overseen by an institution that is authorized to do so by the Academy of Motion Picture Arts and Sciences, or the Academy, which conducts the Oscars every year. In India, this institution is the Film Federation of India (FFI), an autonomous trade body.

 

On September 22, 2012, Barfi! was announced as India’s entry to the Oscars. Allegations of plagiarism, that had arisen when the film was released, were resuscitated online and in the media. The Oscar for the Best Foreign Language Film is decided through a three-stage process. There is a shortlist of nine movies, five of which are nominated. One wins. Naturally, Barfi! didn’t even make it to the shortlist.

 

This is not the first time the FFI has been embroiled in a controversy over the selection of India’s entry to the Oscars. Inexplicable choices before include Henna (1991), Indian (1996) and Jeans (1998). On September 28, 2007, Producer Sheetal Talwar and his wife, Director Bhavna Talwar, filed a writ petition in the Bombay High Court, on the grounds that certain members of the jury who chose Eklavya over their film Dharm, were biased.

We set out to find out what lies at the root of these controversies and, through conversations with key FFI officials and jury members, and an examination of related documents, discovered that the problem is not that rules are flouted in the selection of India’s Oscar entry. Rather, that basic rules that would ensure the fairness and transparency of this process have not been put in place to begin with.

 

THE WAY WE ARE

The FFI was constituted in 1952. It calls itself the “apex body of the film industry” on its website. The first of many objectives it lists here is to “promote, protect and watch over the interests of the Indian Film Industry and allied industries and trades”. The FFI’s members comprise producers, distributors and exhibitors from all over the country, each belonging to one or more of 43 associations that are affiliated with the FFI today. Each association pays a fee to the FFI on becoming an affiliate, and for every year after. Other objectives of the FFI include popularizing Indian cinema abroad; lobbying for laws, grants and governmental treaties with other countries that will benefit the Indian film industry; providing legal aid to its members and safeguarding their rights; and resolving any disputes that may arise between them.

 

The Academy authorized the FFI to conduct the selection of India’s entry to the Oscars in 1957. Bijay Khemka, the current President of the FFI, says this is too far back in the past to know how or why. “Academy wanted FFI to do it, FFI wanted to take care of it,” he says. “It’s for many years that it’s been going on, so I’m not able to tell you how it started.”

Here is how the selection for India’s Oscar entry is carried out:

  • To choose the jury that will select the Oscar entry the FFI first assembles a committee comprising its “(12) office bearers and two to three special invitees”, says Supran Sen, Secretary General of the FFI. These invitees could be “members of another film workers association: the writer’s federation, director’s federation, or any other body— other than the FFI itself.”

 

  • Sen says this committee selects a jury of “11 to 17 members”. Khemka says that after this the members of FFI’s Executive Committee (comprising 80 members who represent, among them, the 43 associations affiliated to the FFI) “okays these names”. According to the Academy’s rules the jury should include “artists and/or craftspeople from the field of motion pictures.” Khemka says that for this jury they “take recommendations from all our bodies (the associations affiliated to the FFI) and we also approach (prospective jurors) on the individual merit of people”. Marathi filmmaker Sandeep Sawant, who was a member of the last jury, adds that the jury is meant to be representative of every region of the country: “They are not just from Bombay, (but from) all over India. They represent maximum regions from India—South, Bengal, Punjab, Assam, Maharashtra, Delhi—of course, you can’t have one from every state, but you have people representing various languages and regions.” The Jury elects one of its members as Chairperson as soon as it has been created. The FFI has to send the list of jurors to the Academy two months before the deadline for the Oscar entry.The Academy’s rules with regard to this process can be found here and here.

 

  • To call for entries, says Khemka “we (the FFI) issue notices (to various film related bodies), we put it on our website also and we inform all the state bodies to inform their producer members, if anybody wants to apply for Oscar.” The date, place and mode of submission (a form has to be filled with details regarding the film; a print of the film has to be sent in; a service charge has to be paid) is outlined on their website.

 

  • Entries may be received by the FFI directly, or received by one of the affiliated bodies and forwarded to the FFI within the due date. The films that fulfill the criteria laid out by the Academy are seen by the jury.

 

  • To qualify for the Best Foreign Language Film category, a film has to be of feature length (above 40 minutes); it has to be, predominantly, in a language other than English; it should have been released in the country submitting it during a particular period (for the 2013 Oscars, the film should have been released between October 1, 2011 and September 30, 2012); it should have run for at least seven consecutive days in a commercial movie theatre, for the purpose of earning profit; the film should be submitted in the format specified by the Academy; it should have English subtitles; and the FFI must certify that the creative control of the film lies with India’s own citizens.

 

  • The films that have been submitted are watched by the jury together. The jury then decides whether to select one out of all of these films or carry out the selection in two stages. If the jury decides on the latter, then it agrees on a shortlist of films first, and then selects one out of the shortlist. There are discussions on the films before them. India’s Oscar entry is finally selected either by a formal vote, or by a consensus that emerges out of these discussions. So the process of selection varies from jury to jury and is often suggested by the jury chairperson.

 

But how many films should the jury shortlist, when such is the case, before it selects the final film? Should there be a secret ballot in case of a vote? Are there any guidelines for how the jury should be selected, to ensure that no jury member is biased towards a film that is in the running?

 

These questions remain unanswered. The first notable public mention of guidelines for the selection of the Oscar entry came up during the Bombay High Court hearings on the writ petition the Talwars had filed. The Court directed that the FFI should prepare draft guidelines for the selection process. On December 18, 2007, the counsel for the FFI submitted before the Court that the FFI “had framed the draft guidelines and regulations” and prayed “for time to place the same on record”.

 

After the last hearing on July 17, 2008, the Court noted that: “Pursuant to the directions of this court, guidelines for selection of films for the Academy Award have been suggested by the Advocate General, Maharashtra (Ravi Kadam). We hope that the respondent Authority will take (these into) consideration in order to avoid any arbitrariness in the process of decision-making which is just and fair.”

 

Sen claims these guidelines have been put into place, yet he refuses to let us know what they are. “That’s actually confidential,” he says. “Those are our own guidelines.”

 

However, he says: “We see that there is no interested party (on the jury). That is a very very important factor. That is why this hullabaloo with Vidhu Vinod Chopra’s film (Eklavya) occurred.”

 

The bodies overseeing the selection of the Oscar entries in other countries put out the guidelines that govern this process in the public domain. In Italy press releases are issued for every stage in the process: the call for submissions, the short list of films and the announcement of the winner. The concerned bodies in countries such as France and Germany have detailed guidelines for the selection of their jurors as well as those for the selection of their Oscar entry on their websites.

 

Selection committees from all of these three countries also release the names of the jurors who select their Oscar entry once the process is completed (here are the jurors for this year’s entries for France, Italy and Germany.

 

France has been nominated 35 times for the Oscar (more than any other country). It has won 12 times. Germany, since its unification in 1990, has been nominated for the award 9 times and won the Oscar twice (before its unification, West Germany was nominated for the Oscar eight times and won it once, while East Germany was nominated once). And Italy has won 13 Oscars— more than any other country in the world.

 

When asked, FFI officials Khemka and Sen agree to give us the names of the chairpersons of juries that have selected India’s Oscar entry in the last couple of years. But they refuse to disclose the names of any other jury member.

 

When questioned about this, Khemka says: “This is a process where the general public don’t come into the picture, because it’s an internal process. Like when the Oscar Award is given and the Oscar selection is made and there are 5000 people to select the Oscar Best Picture and nobody knows who they are.”

 

But here the jurors comprise only 11 people. When it was pointed out that the names of all the jurors are released in other countries he said: “Nahin (No), even we call the press conference. All the jury members are present there and they announce the best picture (India’s entry). So it is known.”

 

Yet neither Sen, nor Khemka tell us who the jurors on the last jury, which chose Barfi! as the official Oscar entry five months ago, were. Most media reports have only the name of the jury chairperson Manju Borah. While some news reports have cited the name of another juror, Marathi filmmaker Sandeep Sawant, neither of the FFI officials confirm this— even though Sawant does so himself, when TBIP speaks to him.

 

Says Sen: “The basic simple reason is— suppose there are say 11 jury (members), then the press start telephoning everybody and then out of their minds they say this happened. That is why the whole problem was there that time. Nobody except the Chairperson (is revealed). Because then everyone approaches each individual jury (member) and says: How did you find…yeh-woh (one movie or the other). Sometimes they force them. So we don’t tell.”

 

Revealing the names of the jurors, after the selection has been announced, ensures the accountability of the FFI. It allows the public to gauge for themselves the qualifications and standing of those who select India’s entry to the Oscars. It seems impossible that the press can “force” jury members to reveal who they voted for, or even talk to them, against their wishes, but perhaps, if the names are in the public domain, the press can question the jurors about whether the selection was carried out in a fair manner. Also, putting out the names ensures that if any jury member has actually been professionally involved in a film that he has voted on— people will find out.

 

This was what had happened at “that time”— as Sen puts it. It was five years ago, during the selection of India’s entry for the 2008 Oscars. Here is what appears to have transpired.

 

 ADHARM

 

In September 14, 2007, before Eklavya had been officially announced as India’s entry to the Oscars, Producer Sheetal Talwar was at the airport. Talwar remembers the date because an India-Pakistan match was on. “I had already gotten a call from Supran Sen saying: ‘Sheetalji, we are going with Eklavya and not with Dharm’.” he says. Then, says Talwar, he got a call from Producer-director Vinod Pande, who was chairperson of the jury that had taken this decision. “Sheetalji, I just wanted to tell you, I was trying to watch the India-Pakistan match, and I can’t, because I think an injustice has been done,” is what Talwar claims Pande said.

 

Another Jury member, cinematographer Nadeem Khan, called Bhavna Talwar soon after this, to congratulate her on Dharm. “I just want to tell you that I loved your film and if I had my way it would have gone as our entry,” is what Khan says he said to her. The Talwars spoke to the two jury members and found out who else was on the jury.

 

After the decision was announced officially, on September 25, the Talwars filed a Bombay High Court writ petition, on September 28, praying that the Court should review the jury’s decision to send Eklavya to the Oscars. Respondents in the case were the FFI, Vinod Chopra Films Pvt. Ltd., which had produced Eklavya, as well as the 11 jury members.

 

Because of this case, the names of all the jurors who chose India’s Oscar entry in 2007 are in the public domain. The 11 jurors were producer-director Vinod Pande, writer and lyricist Jalees Sherwani, cinematographer Nadeem Khan, filmmaker Anil Sharma, producer Bijoy Kalyani, producer Ravi Kottarkara, costume designer Shahid Aamir, film editor Ranjit Bahadur, producer-director Jagdish Sharma, music director Ravi Sharma and filmmaker Sudhir Mishra.

 

The Talwars alleged in their petition that one of the jury members, Bahadur, was biased towards Eklavya as he was involved in editing a documentary on the making of the film, which was used to promote the movie, and that two other jurors, Mishra and Jagdish Sharma, were biased because they were close to Vidhu Vinod Chopra, the producer and director of Eklavya.

 

There were six hearings, according to court records, up to July 17, 2008, when the petition was dismissed with a note to the FFI to take the guidelines suggested by the Advocate General into consideration.

 

The Academy learnt of the case. On October 10, 2007, Bruce Davis, then Executive Director at the Academy of Motion Picture Arts and Sciences, wrote a letter to Pande which read: “In fact it turns out that there is a widespread feeling among Indian filmmakers and the public that your committee could have been more sensitive to ethical issues in making its decision—if there were in fact one or more members who should have recused themselves from this year’s voting—then we are confident that your group will establish more readily defensible internal standards for future years.”

 

Pande and Davis exchanged letters over the next few days, in which Davis offered to allow the jury five days to “either reaffirm its original choice or designate a different Indian entry”. But since the Court had not come to any sort of conclusion by that time, this was not to be. TBIP has procured a copy of these letters from a source who wishes to stay unnamed.

 

Two of the 11 jurors, Jagdish Sharma and Ravi Sharma, have passed away. TBIP spoke to five of the remaining nine. Here are excerpts from the conversations.

Vinod Pande – Jury Chairperson, 2007

Pande has been on the jury for India’s Oscar entry thrice. Here, he suggests that some jurors who seemed to prefer Dharm voted for Eklavya instead. And that they might have voted for Dharm had he called for a secret ballot instead of an open vote.

 

TBIP: What happened?

Vinod Pande: Okay it’s history, so perhaps we can speak about it. You see, when the films were seen, the heart, the sentiment of almost all had immediately gone to a film called Dharm. It was a very competent film, a very poetic film. And in our view it represented India precisely. It dealt with those fault lines of India which are affecting us. Normally we have obtained a consensus (the last two times that he was on the jury) by following a tradition ki koi voting nahin honi chahiye (there shouldn’t be any voting). In any such organization, especially in creative exercises, although democratic processes warrant an exercise like voting, you try not to. You want to give the impression that it was unanimous. So we tried to avoid it. So in order to avoid it I have always followed a method that I tell members that, rather than a (quick) general discussion, there will be extensive discussion on all the films we have seen. So that they are then able to precisely zero in…

 

TBIP: On the merits…

VP: Ki merit kahaan ja rahi hai (where does the merit lie). And we were able to do it. And we were clearly able to see that Dharm was… (our choice) And so there wouldn’t have been any voting and it would have gone. But someone mentioned: “Sir ab voting karenge (now we’ll vote)”. Now if a member insists, then you’re caught. Because you have to put it to a vote. I was very sure (that Dharm would win). Most of the members were praising Dharm. There was a member who said “Sir poetry thi” (It was poetry). Their sentiment was so clear. One of the jurors said: “Sir, can I give 3 names?” (I said) Go ahead. He says, “No. 1 Dharm, No.2 Dharm, No. 3 Dharm.” I mean such was the commitment.

Then I was taken by complete surprise. Some jury members who were praising Dharm voted for Eklavya instead. And while voting, you can have a secret ballot. And the mistake that I ended up making was, that was my mistake because I had never envisaged this, you know. I said: No let’s have an open ballot. Agar main secret ballot karata to shayad yeh film (Dharm) ho jaata (if I had asked for a secret ballot then maybe this film—Dharm—would have been selected).

 

Nadeem Khan – Juror, 2007

Khan says that one of the jurors, whom he would prefer not to name, was insistent on choosing Eklavya because its producer had the infrastructure and money to lobby for the film in LA. Khan also claims that Vidhu Vinod Chopra called Khan about the film more than once, and that Chopra’s production manager came to meet him with promotional material.

Nadeem Khan: What rankled me was that, from day one, there was this one gentleman, who came in with an attitude ki bhai falaani film jo hai, uska jo producer hai, wahi (that this particular film, its producer— he’s the one), he’s got the infrastructure, he’s got the money to lobby in L.A. The guy under question is my class fellow (Vidhu) Vinod Chopra. The film in question was Eklavya. So I told him: “Let’s all first see the film and then we’ll decide. Why are you blowing a trumpet prematurely?”

This gentlemen who I’m speaking about, during the course of our screenings, made it a point now and then to talk about how Eklavya was the only suitable film as our entry to the Oscars because infrastructure L.A. mein Vinod ka itna accha hai (because Vinod’s infrastructure in LA is so good)… There was a very strong lobbying for Eklavya.

 In fact, Vinod (Vidhu Vinod Chopra) had rung me up also before this: “I’m a class fellow yaar. So it goes without saying ki tu toh, yaar, hai mera dost hi na (that, after all you’re my friend right)?” And I said, “Vinod, let me just see the film.” “Of course, yaar.”

 Vinod used to ring me up three times a day. In fact, he sent his production manager. I was shooting in Juhu somewhere and he came with a pamphlet. At that point in time, we had not started seeing them (the films). Vinod is my friend. He tells me, “Ay, listen man, my film’s coming in.” I’m being preconditioned right? 50%. So when that guy came in I said: “Isko le ja yaar tu (take this away man). Mere friend ne mujhe phone kiya (my friend has phoned me). End of story.’

 

TBIP: How did Vidhu Vinod Chopra find out that you were on the jury?

 NK: You ask him that. Don’t ask me. He rang me up even before I started this thing (the jury’s process). He said: “Boy, you’re on a jury”. Maybe someone told him. I don’t know. I didn’t tell him.

 

Jalees Sherwani – Juror, 2007

 

Sherwani says he received phone calls from a production house, which he doesn’t want to name, saying they wanted to meet him and “give details” and tell him “how much” they had done for a film that was trying to be India’s Oscar entry. The person making the phone call knew he was the jury member the day before he knew this himself.

 

Jalees Sherwani: I was not liked by everyone who participated because they could not influence me. Many people tried, but I politely refused, said they had a wrong number, or that somebody else has given them wrong information about me.

 TBIP: Were you getting phone calls? Before the actual selection process began?

 JS: Yes, yes, yes.

 

TBIP: When we spoke to Mr. Supran Sen. When we asked about this time’s jury members, he said the FFI had decided not to give out their names. So how did someone find out in this case?

 JS: Definitely it was leaked. I mean before I knew that I was a jury member I was informed by a production house, saying: “We want to met you and give details and explain how much we have done for this film and what kind of film it is.” I said: “I don’t understand, why are you bothering me?” “No, no sir you are the Jury member.” I said: “Gentlemen, let me know if it is so, because I have no information about it.” And next day I get a phone call from FFI that you are a Jury member and from so and so date we are having these screenings and please join… I mean, you can call it dubious, you can call it a leak, you can call it whatever word you feel that is suitable for this kind of irregularity— which is dishonest.

 

TBIP: Are you saying sir that the jury could have been biased— because people knew who the jury was?

JS: Possibly the decision was influenced. When they can make the call to me, they can make the call to other jury members as well. I didn’t get influenced, but somebody else could have been influenced by them.

 

TBIP: Sir do you remember which production house?

 JS: No I cannot say that

 

TBIP: You can’t say that?

 JS: No.

 

 Sudhir Mishra – Juror, 2007

Mishra says that “‘bias’ is an ambiguous word” that can’t really be proven in the Indian film industry where so many people have worked together in the past, or are friends. But he warns against a scenario where a juror has been professionally involved in the film he or she is judging. Also, he recommends a secret ballot and a larger jury. He agrees that juror’s names, as well as the selection procedure, should be in the public domain.

TBIP: Bias was alleged against you as well as other jurors in a writ petition filed in the High Court.

 Sudhir Mishra: The Sheetal Talwar and…

 TBIP: Sheetal and Bhavana Talwar were the ones who filed it. How would you react to that?

SM: The voting should be kept secret. How do they know who I voted for? And then when you say ‘bias’ it’s a very ambiguous word. What does this bias mean? I don’t even know what happened to that case…

 

TBIP: The Court dismissed the case and asked the FFI to look into it and institute guidelines for the selection procedure.

SM: I think the FFI should get a clear set of guidelines. Guidelines that make the process transparent and fair. And the jury should also be larger. There should be a very strict guideline that no jury member should be involved in a film he is (judging)… but what do you do in the case of a friendship? When a jury member happens to be friends with a filmmaker (whose film he is judging)?

 

TBIP: Because many jurors could be friends of filmmakers whose films have been submitted, or could have worked in the past with such filmmakers on other films, if not the one they are judging?

SM: That’s right. That is why you should have a larger jury, with top-notch professionals from various branches of films and various regions. And voting should be by secret ballot. But you’ll always have this problem, that so-and-so editor has worked with so-and-so director, three years ago. Unless someone has actually been professionally involved with a specific film, how do you determine bias?

 

TBIP: Do you think that the names of the jury members should be put out in the public domain…

 SM: Definitely. The names of the jury members should be put out in the public domain, after the process is complete. But this is the reason why I will never be part of a jury in India again. Because then I’ll be subject to pressure, and abuses from people. If your friend’s film doesn’t go, you will say Sudhir Mishra was part of the jury and he was biased.

 

TBIP: But if there’s a secret ballot, and no one even mentions how many votes a film won by, then no one will know who voted for what.

 SM: Yes, maybe if an objective agency counts the vote.

 

TBIP: Like the PwC (PricewaterhouseCoopers) for the Oscars?

 SM: Yes.

 

Ranjit Bahadur – Juror, 2007

 Bahadur says he wasn’t asked whether he had been professionally involved with the films he was judging.

 

TBIP: Why didn’t you say that you had worked on a promotional documentary on the making of Eklavya?

 Ranjit Bahadur: The fact is that I happened to work with the line producer of the Dharm movie too. I worked (with the line producer) before this film. I worked even after the controversy. So I don’t know, it didn’t occur to me. I didn’t provide any false information. They didn’t ask me that: “These are the films that are going to be there.” I thought we would just watch movies and the only time I speak my mind is when I see a film and I thought it was a serious panel discussion and I put forward my views strongly. Beyond that I don’t know anything.

 

Despite repeated efforts to reach him, Vidhu Vinod Chopra was not available for comment. TBIP contacted the CEO of Vinod Chopra Films Pvt. Ltd., who replied with an email saying: “Vinod is out of the country and not available as of now. I will not be in a position to comment on his behalf or on behalf of VCF.”

(TBIP has some jurors, on record, talking about who voted for which movie. It has decided not to put this information out because the scope of this article is not to try and decide a case dismissed by the High Court. It is entirely futile to try and determine if the jury or Chopra were in the wrong in the absence of clear rules defining right and wrong in this scenario.)

 

Today, Supran Sen says the FFI “always takes a declaration from each jury member that ‘I’m not at all concerned (connected with a film that is in the running in any way)’. This time (while assembling the jury for the 2013 Oscars) also there was one (interested party)— but it was sorted out.”

 

But there is no way for us to ascertain this as, other than the jury chairpersons, we don’t know the names of all the jury members on any of the juries that succeeded this one.

 

Also, a juror may be biased towards a film even if he or she has not been professionally involved with it (for instance, if he or she is a relative or friend of the film’s producer, or director, or crew member, or is working with such a person on another movie). The best way to ensure the objectivity of such jurors would be to put in place a system of secret ballot— so jurors have to fear neither the discomfort of voting against a friend, nor the reprisal of a powerful producer.

 

As for the phone calls allegedly received by jurors (and, as in the case of Khan, the visitor on his film set), what exactly are the rules laid down when it comes to lobbying for one’s film?

 

The Academy, when it comes to lobbying for the Oscars, lays down that: “The picture must be advertised and exploited during its eligibility run in a manner considered normal and customary to the industry”. For the award for the Best Foreign Language Film, the Academy’s general committee, which votes on the films, is divided into 3 groups and each group is given a list of films to watch, of which they should have watched 80% to be able to vote in this category. So Academy voters might miss a film unless the producer publicizes it avidly, and holds screenings for it. This, however, is not the case with the FFI, which facilitates and ensures that the jury for India’s Oscar entry sees every film that is submitted.

 

Here, the FFI should lay down clear rules that say that a producer whose films have been submitted to the jury for India’s Oscar entry should not try to influence a jury member to vote for his or her film. If such an attempt to influence him or her is reported, and can be proved, by the jury member, the film in question should be disqualified.

 

Also, a producer’s infrastructure, and resources that allow him to lobby successfully in LA, may be relevant when it comes to determining India’s Oscar entry, but considering we’re a country of so many talented filmmakers with meager resources, it falls upon the FFI to institute a fund, with the aid of the government, that allows a producer to lobby abroad to ensure that India’s Oscar entry stands a fair chance at the world’s most prominent film awards.

 

But the real question here is, if the names of the jurors are part of an “internal process”, as FFI President Bijay Khemka says, how did those making the phone calls alleged above find them out— in one case, before the juror in question knew of his appointment himself?

 

When TBIP tried to put this question, and these suggestions, to FFI Secretary General Supran Sen, after the interviews with the jurors, he refused to answer any more questions related to the Oscars.

 

BITTER SWEET

It is 2013. And little seems to have changed since 2007. The jury that selected India’s entry for the Best Foreign Language Film at the Oscars this year watched 20 movies at Hyderabad before deciding on Barfi. When asked who the other jurors were Jury Chairperson Manju Borah says: “That committee (the jury) has been dissolved and according to Film Federation (of India) rules, I’m not supposed to talk (about this) now because I was hired for that period of time only.”

Borah does mention, however, that she kept the vote “open”.

Manju Borah: We were, in total, 11 jury members, working in different fields of filmmaking.

TBIP: When you were selecting the films was it a secret ballot or was it just…

Manju Borah: It was open and (the voting was conducted) after a lot of discussion, round after round of discussion.

TBIP: So you just had a show of hands? You just raised your hands?

MB: Yeah, yeah.

 

Marathi filmmaker Sandeep Sawant was also on the jury that selected Barfi! He points out another discrepancy in what we have learnt so far. While FFI office bearers Khemka and Sen, as well as Borah, have said there were “11 jurors” in this jury, Sawant says there were not 11 but “14 or 15 jury members” present.

 

Sawant also says—as did Khemka—that the names of the jurors are let out to the press as soon as the film is selected. “When the result is declared, all the Jury members are there and the whole press is there,” he says. “Each member of the Jury is introduced. It’s not like it’s announced secretly.” But again, like Khemka, he refuses to reveal the names of his fellow jury members in 2012.

 

THE TIMES THEY ARE  A-CHANGIN

Many countries have changed the way they select their Oscar entry. East and West Germany had to overhaul and merge their selection processes after the unification. In Italy, the Associazione Nazionale Industrie Cinematografiche Audiovisive e Multimediali (ANICA), a trade association of producers, distributors and film technicians very similar in nature to the FFI, has revised their system of selection twice— when the responsibility for selection was shifted from a 8 to 10 member group, selected by ANICA from among members of the Italian film industry, to the jury of the David di Donatello (Italy’s most prestigious film awards) in 1998; and when this responsibility reverted to a 15 member jury selected by ANICA again, in 2005. The Academy itself, after it faced criticism for not including acclaimed films like 4 Months, 3 Weeks and 2 Days and Persepolis in the Best Foreign Language Film shortlist in 2008, revised its selection procedure for this category from a two-stage to a three-stage voting process.

 

We know of these changes because they are in the public domain. Because we have been informed about them. But the FFI is less forthcoming about its plans. “We will revise the process as and when we need to,” says Sen, assertively. “We don’t need to revise it every year. And this is an internal matter. We can’t disclose it to the media.”

 

On Needlepoint: Christian Louboutin

On Needlepoint is a series on Fashion and Films, because ever since they were introduced to each other by Glamour, they’ve maintained a deep and exciting friendship, collaborated fruitfully, gotten up to mischief and given us more than a couple of exquisitely dazzling moments in history.

The time you spend with 50 year old Parisian footwear designer Christian Louboutin is filled with envy. This is not because he’s one of the highest ranking designers in the world (he has topped the Luxury Institute’s annual Luxury Brand Status Index, the LBSI, for three years in a row) or because each shoe he makes sells for a fortune. Or because after this evening in Mumbai, he will travel to Nepal… and then to his palace in Syria maybe? His cottage in Portugal? His 14th century castle in west-central France? Or to his sailboat christened Dahabibi (meaning, ‘my loveboat’) on the Nile?

 

This time is filled with envy because Louboutin makes all of this cease to matter. Because he discusses cinema with an uncanny passion that you are unable to match, however hard you try. Because it is a passion that marks everything in his life. He searches for the film Aan on your laptop as if it were the urgent need of the moment. Because, for Louboutin, it is. He has to know whether the princess in the movie was played by Nadira, or Meena Kumari.

 

Because every critical moment in Louboutin’s life has been a pressing need fulfilled. When he left home to room in with a friend at age 12. When he decided to drop out of school. When he came to India, on a whim, at 16, to “visit the studios”. Or when he casually acted in what was to become the cult French film Race D’ep. Clubbing at iconic Paris night club Le Palace, apprenticing at cabaret music hall Folies Bergere, freelancing for Chanel, Maud Frizon, Yves Saint Laurent… he has made every moment count. Louboutin does not let time fly by. He does not rush after it. He seems to collaborate with time. And exquisite things come of such collaborations.

 

He’s sitting on an armchair now, on a suite on the 23rd floor of the Taj Land’s End, in Bandra, Mumbai. On his feet are a pair of impressive off-white and gold shoes with his signature red soles. On a coffee table in the adjoining room are a pencil and eraser, that Louboutin sketches his shoes with, and a set of marker pens that he uses to fill in the colours. The red pen has pride of place in the set ever since he used an assistant’s nail polish to paint the sole of a stacked heel with, in 1993, in a flash of inspiration that gave his line a signature which he has been successful in patenting, only partially, last year. (The shoe itself was inspired by Andy Warhol’s Flowers). A copy of Kazuo Ishiguro’s Nocturnes lies in his suitcase that is packed and ready to leave with him tomorrow. On his bed is a tiny card, left by the hotel, inscribed with William Shakespeare’s “To sleep, perchance to Dream.” But in this moment the man who makes shoemaking seem like the most enthralling profession in the world is elsewhere; tuned into a different universe than the one suggested by the paraphernalia in the room. He is leaning back, shoes on the table, focussed on only one thing. As it used to be when he watched movies as a dyslexic child. These moments, again, are for cinema only.

 

When you were about 18, you acted in a French cult classic whose English title is The Homosexual Century.

Ya.

 

And then again in 1984, you acted in another French movie.

La Nuit porte-jarretelles.

 

Ya. Whose English title was The Night Wears Suspenders.

Exactly.

 

And then of course there were two other films where you played yourself. The Homosexual Century (whose French title was Race d’Ep)— was this the first movie you acted in?

No actually, I had acted in a movie when I was 13. It was a movie called The City Of Nine Doors by a director whose name I don’t remember. And then the second one was Race d’Ep by Lionel Soukaz and I was not 18 actually, I was definitely younger. I was 16 I guess.

Ah, because I was going according to the year the film was released in. But then, in those days, films would take longer to make than today. And also I am so so glad. Because I do remember that… at this point I was living at my parents’ house, which I left when I was 12, but I sort of came back now and then, and at age 18 I was not living at all anymore with my parents. But I remember very well, when the movie was out, I was taking a taxi, and the taxi arrived at this roundabout which was the Place de la Bastille in Paris. And at that time there was a big movie theatre called Cinema Bastille and I said to the taxi: “Do you mind to… that poster looks familiar… have a look again to the… could you turn around one more time?” And I turn around, at once, and it was me naked, with a feather. Holding a feather string. Naked, sitting on some… guy. And I thought: “Oh my god, if my parents are seeing that I’ll be killed.” So I remember that I was under-aged basically because otherwise I wouldn’t have cared. So I was 16.

 

This would have been a controversial film in the times when it was released. What made you decide to act in it?

I knew the director. The director was a friend of a friend. And this was like in the seventies, so basically in the seventies, especially at my age of like… 14, 15, 16… you don’t really think, and there hasn’t really been any type of thought before. He said: “I’m doing a movie, I want you to act in it.” And I said: “What is it about?” thinking I’m the new Cary Grant for sure. But I had no intention of acting in a movie. I never wanted to be an actor, and never will, clearly. So what happened is that I just didn’t think about it, but I had a bunch of friends who were doing the movie so I thought: “Okay, let’s do it.” And he just told me: “Well it’s a story of this photographer, and you’re going to be the leader of the gang of guys he’s meeting.” So the photographer was this famous photographer called Baron (Wilhelm) Von Gloeden, who was this photographer in the 1890s, and who’s been famous for these pictures that he did, of young Sicilian boys treated as sort of classical posters, Roman style, Greek style, with the grape, naked… a bit of leopard (skin)… with a little bit of fur somewhere or just holding a leaf.

And, what basically happened was that after three days I was really fed up. I was stuck in the middle of nowhere, in the country, and I really didn’t like it. I never liked to act. I did, by laziness, when I did it and because I always had a hard time to say no to people. So this was the only reason I did the movie, but after three days I was really fed up. The only thing I remember very well is Rene Scherer (a co-actor) and he was this philosopher, but also he was less famous than his brother, who was (the filmmaker) Eric Rohmer, and while Rene Schererhad the family name Eric Rohmer had changed his name. They had this sort of relationship a little bit like the Klossowski brothers, the two artists (Pierre—also a writer—and Balthus). They didn’t get along.

He claimed he was deaf, but I think he was pretending that he was deaf, because, funny enough, I remember having a very good time with him. And when I was speaking he was always laughing, and he was actually answering me. So I realized that it was a big trick that he was deaf— like he didn’t have to speak to people (if he didn’t want to). So basically there was this gang of young guys in the movie and he was listening to people, but barely speaking to anyone. The only person who happened to speak to him was me. So I was also very proud.

 

And the other film The Night Wears Suspenders, which released in 1984, did that come about in more or less that same way?

It definitely came about in the same way. I knew Virginie Thévenet as a sort of night club friend. A very, very sweet girl. So it was her first movie, and so in the movie she actually had cast a lot of people, who were not actors at the time. She cast Eva Ionesco, who now has become a director. She just did her first movie My Little Princess. She actually got a prize here, in Mumbai, for that movie. Eva was also my closest friend from school. My sister Farida (Khelfa) was in it. Most of the people in it were the sort of people who were coming out from the clubs from Paris etc. A kind of underground style Paris.

 

Acting has certain elements of showmanship, of drama; was there anything that you got from those early years that you took forward to your designs? Was acting something that you absolutely left behind, or was it something you learned to adapt?

I’ve been having a weird thing with acting, just the same way I always had a weird thing about being photographed. Often if you are photographed, and mostly if you’re acting, you’re basically not yourself. You’re supposed to be representing someone else, another character etc. So I posed for a lot of photographs with these photographers called Pierre et Gilles (the duo of Pierre Commoy and Gilles Blanchard, known for highly stylized photographs)and I never, ever had the patience for it. I also felt sort of awkward to be watched with a lens.Same thing for acting. I really have a hard time to have a lens—some really weird object—sort of staring at me. I always feel really uncomfortable. The weird thing is that I’ve been sort of able to do these little acting moments, that are as me— where I was the person that I am. Then it’s completely different. Even if someone is taking a photograph of me, as me, it sort of breaks that problem that I have, meaning I just couldn’t act as somebody else apart from who I was.

 

Do you think that’s the difference between an actor and a showman? That a showman, or someone who’s only a performer, can be himself?

Yes. I think there is a big difference between acting and another type of show where you could still be yourself. So it’s really completely different. I have no problem being myself— even staged, even fake. I have no problem being even more stupid than I am, but still myself. But I have a problem playing a dumb person who is not supposedly me, if you see what I mean.

 

Are there any really dramatic moments from cinema that have inspired your designs in some way or the other?

Yes, a lot, a lot. A lot of design that I’ve been doing have been directly influenced by movies, specific scenes of movies. Or not even specific scenes, but just the ambience of the movie is going to basically remind you of something, and sort of push you to draw according to that.

I’ll give a sort of wide example. Every single movie of David Lynch has been a big influence on my work. But not necessarily by its design— but by its ambience. If I’m thinking Lynch, my work is going to have the palette of colour of Lynch… it is going to be also fabrics, you know? If you think Lynch, you’re not going to think pink, or bright yellow, you know? It’s going to be blue, velvet. I mean I’m not even imagining the Blue Velvet movie, but dark, dark colours, suede and, you know, matte things.

So, a shoe can be just started by an ambience, or a shoe can just start by some music even. So definitely ambience in the cinema, as well as music, has pushed me to do a lot of designs.

But also some scenes, and literal things. Like, I would take (Luis) Bunuel as another example. Bunuel, he’s a great source of inspiration in terms of design. You know, most of his movies— from Le journal d’une femme de chambre to Repulsion. No, Repulsion is actually(Roman) Polanski. I’ve been doing a lot of shoes thinking about Repulsion because of this corridor with the hands coming out of its walls. But, Bunuel definitely. The first movie that he did Un Chien Andalou— that was so surrealist of him. I loved the Mexican part of him, but also the French part of him. Bunuel is probably the only director that I liked while growing up.

I was born in the mid sixties so I started to watch movies in the seventies, mid seventies actually, and I didn’t like any of the directors of my period. Worse— the actors. I’m talking about the French cinema. Now when I look back at the seventies period, I do like a lot of movies. I do like a lot of actors in the movies. But at the time, I don’t know why, it’s very personal with me, I just didn’t like my period. I just didn’t like what was exactly exposed in the seventies. There was this very naturalist type of cinema. So a girl had to look sort of frumpy. It needed to be sort of natural, sort of slightly turned down. I just didn’t like that.Also, French cinema in the seventies was very ‘true values’. It was the end of the sixties, so there was this sort of sexual revolution behind that etc.,and also the idea of freedom, and it was politically driven. It was not the sort of dreamy type of cinema, and I really always loved the most dreamy type of cinema. Now, when I look at those seventies movies, funny enough they look quite surreal because the acting, which seemed normal at the time, now seems to be over-acting. But at that time, at that specific period, it really didn’t look as if they were over-acting, they just acted boring.

 

Can you cite any designs? Like, for example, when we’re talking about Bunuel, can you cite any specific designs that may have been inspired from a film, or films?

Actually, when I said that I didn’t like any directors, there were two that I liked, of that time. When their movies were coming out, I would see their movies. Otherwise I would see fifties movies, sixties movies, 1920s, thirties, whatever, but never that period. But I’m missing one person, Jacques Doniol (Valcroze). I love Jacques Doniol movies actually. And so, yes, for instance, out of the Bunuel movies with Jeanne Moreau there’s one which is called Diary of a Chambermaid or Le journal dune femme de chambre, there is a really literal scene, where this older man who is a fetishist wants Jeanne Moreau to walk with the boots… and he talks to the boots, and he looks at her. So I actually re-designed these boots (that he wants Moreau to walk with), without actually re-looking at, or referring to the boots in the movie.

Basically I think everyone is influenced by things and it’s a very normal process. But there is a difference between copying and being influenced, even if it seems like the same thing. For me, if I think of something, even something very specific, I don’t look at the document— I won’t look at a picture of the thing. It just goes through the filter of my memory and it comes out the way it comes out. And funny enough, when I did that boot, which is called ‘Fife’, I thought that it would be quite close to the boot that she was wearing. But when I looked at the boot she was wearing, after I had done this, it has nothing in common: nothing, nothing, nothing. Well it’s in leather— that’s about it. But I do like that, I have no problem with that.

I did another shoe, thinking of another movie where actually, again, the main part is played by Moreau. It’s called Mademoiselle, and it’s one of the rare movies of Tony Richardson. So it’s a schoolteacher who comes into the country, and she’s teaching kids in the country in the South of France. What basically happens is that she is a pyromaniac, but nobody knows, and they have a lot of fires in that little village. So all the farms get set on fire. The houses of that village get set on fire. There is this immigration of—this is in the fifties—so there is this immigration of bucheron (woodcutters), cutting wood, Italian people coming to do that job for three months and after that they would move back to Italy. So, one of the two bucheron here is very handsome, and he has affairs with some girls in the village. So basically the men in the village are very jealous of him, and they blame him for setting the fires, when actually he doesn’t set the fires. But he is responsible for having sex with the wives. It was quite a fascinating movie because there’s a transformation of that teacher. She’s a very dry teacher, and very sort of old style, 1950s dry—Mademoiselle, the movie’s called because she is a Miss, an old Miss. She’s like more than 40 and she has never been married. And of course she has a crush on the good-looking bucheron and she sort of looks at him when he’s not looking at her. But there is this transformation of her from this sort of dry teacher when she goes to set this fire. As a ritual, she has a cupboard and she opens the cupboard and she has high heel shoes and she has piles of matches. So she puts make-up on, high heels, and she goes into the forest and she sets fire to the farms. But what I loved about the movie was the transformation which flows from the shoe. Red lipstick, and a pair of black pumps to set the fire.

 

It is said that your collection ‘Le Showgirls’ is sort of a tribute to the films All That Jazz, A Chorus Line, Showgirls and Moulin Rouge. In what way?

No, there is one part of the collection which is inspired by Showgirls, but that’s one thing that I always… I’ve always loved showgirls. I started designing shoes for showgirls. So it’s been inspired by a lot of movies which have showgirls. But I didn’t like Moulin Rouge.

 

You didn’t?

No. I didn’t like Moulin Rouge. There are two schools, I realized; a lot of people who liked Chicago didn’t like Moulin Rouge, and a lot of people who liked Moulin Rouge didn’t necessarily like Chicago. I’m on the Chicago side. Why? Because I think that in terms of performance, it’s a much better performance. In terms of style Moulin Rouge is more stylish, but it’s very still, compared to Chicago, where, you know, you have Catherine Zeta-Jones who’s great, and a wonderful dancer in the movie. But you also have RenéeZellweger who is great, but you also have Richard Gere, but you also have Queen Latifah who is a great singer, and a great dancer. So in terms of real performance, I think it’s a great show. It’s much more close to the Bob Fosse type of movie. And Moulin Rouge,which is a stylish movie, is shot a bit more sort of like a fashion-shoot. So I was really not inspired by Moulin Rouge.

I sort of always liked the movies by Busby Berkeley, but also all the Esther Williams movies. The very choreographed 1950s comedy musicals I’ve always loved.

One of the first movies I saw was… I think it’s a Nicholas Ray movie with Cyd Charisse (Party Girl). I remember very well, the poster— just a pair of legs like that, crossing. It’s a very famous movie of him. She’s never been as good as a dancer. I mean she was a great dancer but in a movie she’s never been as good.

And I always liked Singin’ In The Rain, I mean the classical Gene Kelly. They have definitely been very inspiring. In terms of music I’ll always love flamenco. Some movies with flamenco, have been great. There was a great movie with Carmen Amaya who was the great flamenco dancer, which was a very very good one too; I don’t remember the name again.

 

When you see these films do you think of your days working at the Folies Bergère (an iconic cabaret music hall in Paris, where Louboutin apprenticed)?

When I went to the Folies Bergère for the first time it was very much like The Red Shoes, this movie of Michael Powell (and Emeric Pressburger), which is set in Monaco, 1948, a Technicolor movie. So you see those shoes— the ballerina puts on those shoes and never wants to stop dancing. So it basically only takes her to her death— she jumps to her death with the shoes. It’s a bit of a tale about being unsatisfied in a way, but also ambition. And also, do you die for your work? Do you die for your art? Do you marry your art, giving up your life? Or can you sort of separate a bit of yourself from your art, or is it the only motto that you can live for? It’s a beautiful incredibly well shot movie. I had that feeling when I was at the Folies Bergère, not because of some sort of dramatic side, but because of the girls. One of the girls is of course Russian in the movie, and she’s this sort of diva, you know, a 1950s diva. Just like you have a bit in India still now, and less in Europe. So she’s always late, she’s quite lazy, but she has this fantastic skill as a dancer. So it’s about her. And so there were these type of characters in the seventies in the Folies Bergère.The girls would always arrive late, they were always complaining. They were tricky, you always had fights between the girls etc. But it all looked like a boarding school at the same time. I always had the idea of it being like this sort of big, big boarding school filled with feathers basically.

 

Can you think of any other films that have influenced you in the way that Diary of a Chambermaid did?

A lot of Lynch movies inspired me to do really very specific shoes. And this is proof—I did shoes that were photographed by David Lynch for this exhibition I did with him. So ‘Fetish’ (the exhibition)was definitely an inspiration starting from David’s work.

But the problem that I have with being very inspired by movies that I love is that when I love some movies, they’re already so perfectly styled that you don’t necessarily want to change anything. I’m thinking West Side Story is a great movie also. It’s very inspirational, but at the end of the day everything is there. If you think Audrey Hepburn in Roman Holiday— same thing, you know? She is already so perfectly styled that there is just nothing to add. So I would say that some Egyptian movies were very inspiring because, for instance, in the classical type of Egyptian movie, in the 1950s, sixties, you always had a belly dancer. And belly dancers are bare foot, and that’s one thing that I really liked to do— shoes for people who don’t really need the shoes. Really good belly dancers should not be on shoes. So to sort of draw a shoe inspired by a belly dancer is actually a counter-sense in a way because she shouldn’t have them. So the paradox actually leads to interesting shoes. I have been more thinking of people with bare feet, adding shoes to them, for instance, rather than thinking of people who are already properly attired in a way.

 

You first came to India in 1978, when you were 15 or 16. Why?

When I was 16, I came for the first time to Madras because of some of the earlier movies I saw. I started to go by myself to see movies when I was 12. Once, when I was 13,my sister Elena and I,and one of my friends who was older and loved movies too, spent the whole night out and then we slept over at his house. We woke up and Elena said, “We have to go to the cinematheque.We have to see a movie, you’re going to love it. It’s an Indian movie.” And we were like, “Ugh, what? An Indian movie? What for?” She said, “It’s a beautiful Indian movie and it’s called Devi and it is by this director called Satyajit Ray.”Now, where I was living there were two cinemas— one was called the Louxor and one was called the Delta. The Delta specialized in Indian movies. So I had seen a few movies that I liked because there were a lot of sing-songs. One was Aan, which was one of my favourites. So the first time we went to the Cinematheque with Elena, and she said, “There is this movie called Devi and the director is going to be there. He is called Satyajit Ray.” I thought: Oh God, what a bore. And then, we still went, and we saw a fascinating movie. And at the end, everybody applauded— it’s a beautiful, beautiful black and white, a classic of Satyajit Ray. And he was there. So that was very impressive because first of all he was a very tall and very handsome man. And he was bringing to that room, the perfect idea of Indian elegance. He was extremely elegant, extremely well dressed, extremely polite. He had a beautiful voice, and he had these sort of glasses and he started to explain his movie, and some people were asking him about his story etc. So since that day I started to see Satyajit Ray movies, and some other Indian directors but more of his movies, especially his new movies. So I saw something of the Indian cinema, through Satyajit Ray, and also some of Bollywood cinema, which at the time was made in Madras as well. So, when I turned 15, and I decided to go to India, one of the reasons was that I wanted to visit studios. So I went with a friend of mine, who was older, to Madras. We went first to Bombay, but we didn’t think of going to a studio in Bombay for whatever reason.

 

Why did you want to visit the studios? For what purpose?

Because when I was watching the Bollywood movies, some of which were made in Madras then—and you knew that a lot of other Indian movies (the Tamil movies) were made in Madras—it looked like a studio. I wanted to see how it was made because those fifties and sixties movies, Indian movies, musicals etc. looked really… there was something that I really loved compared to the American cinema of the same time. The big difference between the same period, of the 1960s colour movie, between Hollywood and Bollywood, was that all the tricks were really, really big in Indian cinema. Also, there was something sort of really not very well made, in a way. When you were shown columns, for instance, they would be shaking at times. You could definitely see that it was made in a studio. That I sort of liked. So I just was sort of quite fascinated to see what the studio actually looked like. And also I guess there was this idea for me of pure exoticism about the Indian cinema, whereas the American cinema was not pure exoticism— it was really pure industry. I could not even imagine knocking on the door and asking to visit a studio in America. I would not even imagine that. While in India I thought it would be possible. So I first came to India— to start visiting India and also to visit the studios in Madras, which I did.

 

You were here for about a year?

I was there for a bit less than a year.

 

Which are the Indian films, and filmmakers that you’ve enjoyed the most?

I would say that clearly Satyajit Ray has been my favorite director. And also he has been a very inspiring director even in terms of my work. I would say that not only is he a fantastic director, but also he’s been very inspiring in every single aspect, from his black and white movies, to his colour movies, to the story etc.

But there is also one thing which sort of fascinated me. An idea that came to me because of Satyajit Ray.

Basically, when you go to see movies, there is one thing that is never really surprising: you always seem to know whether this movie is made by a male director or a female director. It’s very rare to imagine this movie is done by a woman and it’s actually done by a man— you’ll never get it wrong. But when you watch Satyajit Ray’s movies, when you watch Charulata or La Maison et Le MondeThe House and the World (Ghare Baire), it’s quite difficult to know if it is made by a male director or a female director. He manages to enter the essence of femininity in a way that you really have a hard time.

This was the subject of a game that I was playing at the time with my friends who didn’t know their movies. I would say, “Is it a male director or a female director?” and people were saying (for films by Ray): “Oh, it’s a woman.” Some would say: “Oh it’s a man.” But you never really knew.It was something he managed to understand as an insider almost—what’s going on in a person, the essence of a lot of situations etc., but also of women, which is one thing I feel very close to because I’ve been brought up by women. So I know how women are perceived by women, but very few men can actually understand women or how they act. A part of the woman’s world is really difficult to go through if you are a man actually, and still Satyajit Ray has this thing— it’s incredible how much subtlety and femininity goes into his movie in a very, very, very impressive way. I would say that among Indian directors I did like, very much, Guru Dutt. But definitely my favourite, by far, would be Ray.

 

You spoke about him inspiring you in your work as well; how so?

Because I am doing a very feminine work, and in his movies there is something also very, very feminine, and he understands women in a very… But also he has a way to film women, the subtlety of women, the movement, the body language, which is very inspiring in general. And again it’s often women portrayed with no shoes. So it’s not directly translated through the shoes of his characters, I would say,but at the same time everything which is painted of femininity is interesting to me. That (interest) comes from my work, and goes directly to my work.

And, as I said, he is one of the rare directors to have transcended that male-female filmmaker style.

 

Has any shoe of yours ever been inspired by a character in his movies? Maybe a female character; not by her shoes but by the character itself? Or a scene?

You know what? Yes. Because I did some shoes which were sort of really very, very, very soft sandals, big heels, with a sort of henna design. So there are one or two scenes in Devi for instance… there is a moment where you see that from being still sane, she starts to be quite insane, and completely lost, and she has all this sort of make-up, as a goddess, she has this heavy make-up with all the dots etc. So I did a shoe, actually, very,very, very close to that, taking the drawing of all the dots, and outlining it in the way that she has this very, very heavy kohl underneath the eyes, which starts dripping. So the arch line was very, very dark, black, with a skin colour, with all these sort of white dots out of the face of Devi, and Charulata too. But also a lot of details of ornaments, of the flowers etc. There is also a lot, from Devi, from the dreams of the father, where he’s mixing up Kali and his daughter-in-law, with all these sort of metal pieces, statues,and flowers etc. So I did some shoes out of mixed metals, mixed with really sort of silky flowers— so quite inspired by, actually, the dreams of the father-in-law in Devi.

 

What did you call these shoes?

There was one that I called ‘Shiva’, there was another one that I called‘Devi’, to be literal. I did one shoe which was a flat shoe and it’s a mix of the border of a sari, and then a part of it is almost like… you have a lot of rings so it’s just like little strings of gold, but it’s also very much like the Cartier rings, and it’s all mixed together. So it’s a lot of bangles you would have on one little foot, attached, and then its borders would sort of cross in the middle, on the arch, the flat huge border side.

 

And this was called?

I called this shoe ‘Devdas’. It’s not necessary that they have some reference to the movie. I love Devdas though.

 

The one with Dilip Kumar, or the one with Shahrukh Khan?

No. The one with Shahrukh Khan. I have never seen the one with Dilip Kumar.

 

And the shoe you’ve made called ‘Bollywoody’, what made you call it that?

Just the colours, I have to say. I’ve been a little lazy with the Bollywood shoe. It was really a reference. It was a shoe that I had but I had it in a very, very sort of classical way with the black pattern etc., when I wanted pretty much the opposite. It’s a very structured pump, so it’s a very Western type of pump; so I just wanted to make it happy in a way with a lot of colours, and really more ornamented. So I did it in blue, turquoise and then also in bright pink, like what you call ‘Indian pink’. And also crystals embroidered all around the shoes. I called it ‘Bollywoody’ because it really has the Bollywood colours. And what I remembered of Bollywood was the Bollywood posters that you had in the late seventies in Madras, which were actually hand painted. But most of them also were with a lot of sequins. So you had these sort of faces etc. but a lot of writing, and a lot of background with fixed sequins, which shimmer in the sun, which I love. So when I do a reference to Bollywood, it also has to do not necessarily with movies, but with the posters and the brightness of the posters from the late seventies.

 

You have a poster collection…

I have a poster collection.

 

Of Bollywood posters…

Of Bollywood posters and Indian movies in general.

 

When did that start? Way back when you had come into India?

The first time I came to India I started to buy posters and then I kept on buying some, but it’s not about the movies in general, though I sort of know a little bit about some movies. For instance, you would have the first print, because it was painted for the first week and then after that per movie you would have different posters. So I sort of always liked the idea because you never had that in France. You never had a movie whose posters were changing, because they were never really hand painted so they wouldn’t change every week. And so that’s one thing that I liked, but I liked it also because a lot of movies then, now a little bit less, were written in the Indian—Hindi or Tamil—script, and not the same writing. So also in terms of graphism, when you come from Europe those letters in themselves are really beautiful. And I like calligraphy, so I like the very calligraphic posters. I can’t read it, so I can see it as a design instead of something that you have to read. It was really sort of a visual in the beginning; it has nothing to do with the knowledge of Bollywood.

 

Moving on to the way cinema has influenced you personally, there’s a trapeze swing in your studio. How did that come about?

I started trapeze because I saw one movie, which is a Wim Wenders movie with Bruno Ganz, which is called Wings Of Desire. This is a beautiful movie and so when I saw that movie there is this beautiful scene where the angel, (played by) Bruno Ganz, flies and he lands in Berlin. But he is transparent to the world. Nobody sees him; he can see the world, but he just cannot be seen unless he becomes human and loses his status as an angel. And there is this moment when he sees this woman in a trapeze, flying, and that is the moment where he falls in love and he decides to become human and to probably go back to a human state. I just love that scene. I love the movie, but I just love that scene specifically.

So when I left the cinema I said, “Okay I want to do trapeze.” So I started trapeze because of that movie. And funny enough, two years after or three years after I started the trapeze I was in the class in Paris where I was doing that trapeze and who do I see? I arrived a bit late. So the classes had started with a bit of stretching and a bit of yoga etc. before going on the trapeze. And I bumped into Solveig Dommartin who was the actress (that Ganz’s character fell in love with). So it’s ten o’clock in the morning and I’m thinking: This is because of her that I’m here actually! I should tell her. I should definitely tell her.But first of all I was a little bit shy, and then I looked at her and she was in bad leggings. It’s morning, so nobody really cares. She probably didn’t wash her hair and had no make-up on, and I thought: Well, who would be happy to have this talk at ten o’clock in the morning—My God this is because of you etc. If you’re an actress, you don’t necessarily want to have this talk at 10 o’clock when you are in your bad gym clothes, and someone is explaining to you that you are a goddess, and so I thought I shouldn’t tell her anything.

I ended up not talking to her, and when she went on the trapeze I looked at her, of course, and she didn’t have the grace at all. She was actually really bad. And I thought: Well, at the end of the day this is what is magical in the cinema: that vision of this man who was in love with her.Wim Wenders made her fly just like an angel, and she was an angel in the movie; but reality was a different story. She was not so impressive in the trapeze. Too bad, but at the same time it just makes stronger the love that I have for cinema.Because I really understand that what I always love about cinema is that magical part.And I sort of lived the proof of the magical part through this incident.

 

What’s your most vivid childhood memory of watching a movie with your family?

With my family it was James Bond.

 

Which one?

I couldn’t say which one, actually, but it was definitely Sean Connery. As a kid I adored Sean Connery and I still think that no one has beat him for James Bond. There is no way one can ever beat him, and I was very disappointed by Roger Moore. When I look back now he’s not a bad James Bond, but to me James Bond was really Sean Connery and he sort of formatted my idea of a superhero.

 

What was the memory? Was it all your family members? Your father, your mother, your three sisters together?

I didn’t go to the cinema with my parents. I would watch movies on TV with them.    Actually, I was dyslexic as a child. So when you’re dyslexic your concentration is slightly different. So in that sense when I was watching a movie I was completely taken by the TV or the screen. So strangely enough, I have no remembrance of people around me. It’s quite rare for me to remember such things, and the few rare moments that I remember will be when someone is looking at her or his watch, getting bored. This really kills me. And I had this happen with one of my best friends and I said, “Listen, I shall never, ever go to the movies with you anymore because you keep on watching your watch and it drives me crazy!” Once you do it twice, I can’t appreciate the movie anymore.I have the feeling that someone is so bored next to me. It really destroys all the pleasure that I have from watching that movie. So basically I always loved to watch movies all by myself. I often went to the cinema by myself. Even today, when I watch a movie, I manage to have all my attention driven to it. What I’m saying is that it shuts off all the other elements around me.

 

What are, according to you, some of the most sweeping ways in which design and fashion have influenced cinema?

I would think of two completely different things. First of all, if I think for me and my work, my idea has always been divided. If I have to say who are the persons who would represent the perfect shoe in cinema, I would say, from the front: Marlene Dietrich. Why? Because of the way she crosses her legs, the posture, the body language. From the front, the attitude is all elegance. From the back it would be Marilyn (Monroe) because Marilyn is all about the way she walks. If you think of a woman from the front that’s Dietrich. From the back, walking, it’s definitely Marilyn Monroe. So a perfect shoe would have the front designed for Marlene Dietrich, and the back, the heel, designed for Marilyn Monroe because you really want to see her walking and you want to see the shape of her body walking and you have all these famous scenes, like in Some Like It Hot you have two guys undress and dry and then they keep on looking at her ass and the way she’s walking. Another example, of course, is Jayne Mansfield in The Girl Can’t Help It— it’s the same thing.

To go back to your question I would say that, where I think there has been a huge influence from the cinema to… (fashion), it’s not necessarily been by a movie, but it’s by the characters in a movie and it would be (characters played by) Brigitte Bardot, because Brigitte Bardot really represents, completely by herself, that sense of freedom. And that sense of freedom has inspired all the sixties— all the French movement in fashion of a sort of liberated corset (the girdle, which was popular till the fifties, were supplanted by the pantyhose since. In 1970, Bardot was used as a model for Marianne, the national emblem of France, who is a personification of liberty. Busts and statues of Marianne had previously had anonymous features. This was the first time she was modeled on a famous woman). And in the fact that, you know, you have at first Martine Carol. Martine Carol is the huge actress for the youth in the fifties in France. And then Bardot arrives, and Martine Carol becomes completely out of fashion. But not for Bardot’s choice of movies, but because she represents the youth and the freedom and there is no corset. There is no tightness in the body. The body is completely open and completely liberated. So it’s not even shoes actually. She’s always in ballerinas. Bardot really represents someone… not barefoot, sometimes barefoot, but also completely in flat shoes. Flat, flat, low ballerinas. And so, definitely I would say that if someone has influenced ‘maximum fashion’ in a way, ‘long-term fashion’, it really is Brigitte Bardot. But at the same time if you go on to ask me about the sophisticated aspect of fashion, it would be Dietrich.

 

You collaborated with David Lynch for the exhibition ‘Fetish’, in which you had women who wore shoes that were beautiful, but very painful. Shoes they would not wear in their normal course of life. Why did you decide to do this exhibition with a filmmaker?

Because, first of all, I belong to the fashion industry by accident. The thing that I always wanted to do was to design shoes, but never necessarily for fashion; I really wanted to design shoes for dancers: for showgirls, for performers. But it ended up that when I did the Folies Bergère, I realized that not everywhere was Broadway and also it’s a very expensive thing to do shoes. You don’t just take a machine and sow shoes. It’s not just about taking a cloth and stitching it.

So I ended up starting in the fashion industry but my real passion from the beginning has always been basically plays, movies, performers, concerts. So when I started I thought at one point when I was first selling my shoes and I had so many women saying, “I can’t run in these shoes!” And I thought: Well, why does everybody always want to run?Then I thought: I would love to do shoes, where I would never have to hear, “I can’t run in these shoes.” These shoes are not meant for running. Just like shoes are not made necessarily for walking. Just like a lot of other objects have different meanings.

So I basically thought: Okay,I would like to do a series of shoes which have to be seen with desire. So by extension it became shoes of desire, so it could go on the side of fetishism, and also fetishism is not… you do not have one fetishism. Fetishism is a large word with a lot of meanings. Fetishism is often reduced to bondage;a sadomasochist type of practice. Bondage is a specific type of fetishism, but fetishism is not just bondage. So I thought: Well,I would love to do shoes… really fetishist shoes, and have them photographed by someone. What I thought of in the beginning was that I’m sure that I just don’t want these shoes being photographed by a fashion photographer because it ends up being… the problem with fashion photography is that it’s such a short moment. That anything that gets shot through the lens of fashion gets dated very quickly. In that idea, fetishism, I didn’t want to have it dated by the passing of the instant moment. So I thought it should actually have the sensibility of a director. If you are a movie director you may be influenced by the same things (as a fashion photographer), the same country you’ve been visiting or by the same exhibition… but if you treat the essence in a different way, it stays longer basically. And so I thought: When I think of fetishism, it has to be done by a photographer who can be inspired by fetishism, but also who, in his work, has something very strong around fetishism or who is one of the people whose work I fetishize about.

And I thought that I would love to do those pictures a la Lynch, in the Lynch style. For me, when I was thinking of these shoes, the environment was very much Lynch. And I had known David, though we were not really friends— we had just met. I had worked with him on a different things, though not as a designer. I had photographed… I had written about him… his garden (for French Vogue). We met again a few years after and he was in Paris to start his exhibition at the Fondation Cartier pour l’Art Contemporain, and we actually became friends at that time. So I thought: Well, I always wanted to do this exhibition in a Lynch way, but back then that would have been a little fancy. Now that I know David well enough to ask him I must. So I asked him because, instead of doing it in the Lynch way, if you can do it with Lynch, it makes much more sense. Because David was my first inspiration when I was thinking of these photographs. I really thought that the closest environment I could talk about, that I could visualize, would be a Lynch film— so it came naturally.

 

Have you considered taking your collaboration ahead and making a film, like Dali and Bunuel did?

No, because David, at the end of the day, I don’t think he really needs anyone actually to do movies with. So it would be a dream to work with David because he’s such a wonderful character, but also he’s very… he’s like a student. When I asked him about those pictures; before we ended the conversation I said, “I would have loved you to do photographs of shoes really inspired by fetishism in general,” and he said, “Okay, let’s do it.” He just didn’t think twice and he’s got this huge enthusiasm about projects, which I love. It’s a great thing to be so enthusiastic, like that,after so many years of practice. To keep on having, as your core base, this huge enthusiasm. And as long as it’s creative, his mind starts floating. So it’s great, but I really don’t think he needs anyone to do a collaboration with. I mean, if he wanted to collaborate with someone, it would be up to him to actually think of someone…The one person that I love, one of my favorite directors, is also, like David in a way, a big aesthete, I mean by that that you have a lot of great directors, and you can be a great director, but this is not necessarily why you are an aesthete. I sort of come from the world of aestheticism, through my work and everything that I love. I have to say that I love the idea as a person: people who are aesthetes.

So you have another director who I really watch: Wong Kar-Wai. And Wong Kar-Wai is very detail-oriented. And he always has great shots of shoes. But I have to say, me, as a shoe designer, I always notice that the line looks good, but it’s badly made. And actually China is not really good for making shoes, even now. So the styles are beautiful, but they’re badly executed. Like the dress in In the Mood for Love. All the different dresses with the same line are all as beautiful as possible.It goes to the shoe— I understand the line, I understand the silhouette, but the details, they’re bad. I can see that it’s not well made. I may be the only person to see that but I know that as an aesthete it bothers me. Because I think, if you need help, I’m all there for you.

 

According to you, who is the most striking female character in all the films that you’ve seen, and what sort of shoes would you make for her?

Again it’s very complicated because in films you have completely opposite type of characters, in the sense that some people… I like some actresses for everything they represented around men. Again I’m thinking of Marlene Dietrich. Marlene Dietrich is an example of an incredible character, incredible fabrication, incredible beauty, great actress, funny actress. You see the pleasure that she has playing… there is something about what she is and there is something completely the opposite, completely comic in a way, but with such style, and when I think Dietrich, I also think (Josef Von) Sternberg… And, you know, The Devil is a WomanThe Scarlet Empress, I mean, everything is perfect.

 

Have you designed any shoes for Marlene?

I designed a lot of shoes thinking of Dietrich, definitely. One I called ‘Maralena’ and ‘Maralena’ is thinking of Dietrich of course, and it’s also about a photograph. I love Dietrich for many reasons. I think she’s a trooper, an amazing character. Her daughter wrote her memories of her mother (Marlene Deitrich by Maria Riva), and they’re the most fascinating memories ever.

So in the career of Dietrich there is one moment, of everything she had a problem with, the one thing that I perfectly relate to. When you have a problem, there is always something good that you can pull out of that. At one point, Dietrich was broke, and nobody wanted her anymore in the sixties. She was completely passed by in a way and she decided to do something which would be considered the end of a career for anyone: going to Las Vegas. Basically she transformed herself into a stage person, as a huge, huge, huge singer actually, because she’s been singing in her movies etc. So she became this big performer, and instead of thinking, you know: Oh my God, this is the end of my career, she re-launched herself in the most brilliant way. And she was wonderful, I saw all her movies, her singing, performing. The one thing which I love is that she had this perfect body and she had these dresses made by Jean Louis which made her look naked, almost,because they were made of translucent, sheer chiffon, with some brooches and diamonds to hold it etc. And she always had a thick diamond necklace around her neck. I realized why— when I saw the dresses that were exhibited in Paris, and also in Berlin.

I realized that she wasn’t entering a dress when she wore these, but a foam bodysuit that the dress was stitched on. She was actually very, very skinny, too skinny, and already quite old, you know… 65, 68, and 70—she was born in 1901, and these performances were in the seventies. So these bodysuits were like a thin armory of nudity that she would enter, with a few diamonds and chiffon spread around. And the thick diamond necklace was to hide the moment where her dress, a turtleneck of foam, came up to her neck. I loved this idea.

So I did this shoe, Maralena, which was inspired by the fake nudity of Dietrich. It has a skin toned tulle, but it basically looks like a transparent shoe, like a mesh where I’ve been adding ‘diamonds’ (crystals). So basically when you have them on, you have almost like a tattoo of stones on your feet. So it’s transparency with stones on it, and it’s definitely straight coming from the Dietrich inspiration.

 

What are the pros and cons of a designer being patronized by the movies or the movie industries?

None. No bad sides, I can’t complain.

 

The second Sex and the City movie had your shoes, which was a switch for them, from earlier year references to Manolo Blahnik. What do you think brought this switch about, and what did it mean to you?

First of all I don’t have a TV, so when the press girl who was working with me in New York said, “We have to do shoes for Sex and the City,” and she was very excited, I just had no idea what it was and I was basically not interested. So we lost a lot of episodes because I was basically not keen on doing those special orders, but I had so many people saying, “You have to do some shoes for Sex and the City.” That’s how I ended up doing things for a show I hadn’t really seen much of.

But the reality is that all these shoes were bought in the stores, and so I realized the importance of Sex and the City, because after the shoes were shot and shown, they were suddenly no longer in stock; they were out of stock. So people were coming back and asking for that shoe, for that shoe, for that shoe, and it was always the shoe worn by Carrie Bradshaw— whatever, Sarah Jessica Parker. So I realized the importance of that show to the American culture. I only watched it much after and I did like it actually I have to say. I really did like it.

So I don’t really know what to say. Everything that happens to you, and makes you, in a way, more exposed for your work, is a good thing I guess, but I think that a shoe should really be seen with desire, so I’m really not someone who would like to impose my work on people. I think that it’s quite offensive to be very pushing of the celebrity system, because at the end of the day, however famous you are, whatever famous woman this is, she always has, just like everyone else, desire. So in a way if you offer what you do (give away your products to stars or movies for free, so they may be seen everywhere), it’s just … putting the things, it’s just obliging, and putting the people in a situation where they’re not dreaming about it (my shoes), they’re not raving about it.It becomes a normal thing, just another thing. So it’s like breaking the, not the mystery, but breaking the magic of it.

So just like when you go to see a shrink, you pay, you buy a pair of shoes, you pay. Period. And I really think it’s important because it keeps the value of my work, but also it gives values to the desires which is inside the person who is actually getting the shoe. So the whole celebrity system of the shoes, the different items etc. is… I understand the value of it, but I don’t feel the need to put my shoes at the feet of… (a celebrity). I’m just really happy when they are on the feet of people, because I know that they love them. It’s not me who’s imposing them on anyone.

 

Is there a downside people who would push it in that manner? For a designer who pushes his or her wares out there using the celebrity system?

I think that everybody’s different. I think that when you’re working in the fashion industry, the starting point is different for everyone. If you build a brand because you want to be successful or you want to make money out of the brand, out of the system, you end up having to think about it in terms of what you call ‘marketing’. What is marketing? It’s basically building… Trying to build an identity, trying to infuse some DNA in a product which has no DNA. And for that, I have no problem, because I have never been obliged to think about marketing. I mean, I have some people coming to me and saying, “We would like to work in this marketing department.” And I say, “There is no marketing department!” And when people are asking me why, then this is the answer: You need a marketing department when you have no identity. I never wanted to build a brand. I basically wanted to do pretty shoes to go on girls, so I never had to question myself about, ‘what should I do?’ I just like what I do, and it just happened that a lot of people like what I do too which makes me very happy. 

 

 

There’s a story about you where a police inspector calls you up and says he’s found your visiting card in the bag of woman who has just stabbed a man, and this leads to you designing a shoe. How did all of this happen?

What happened was that one day I arrived at my office in Paris and I had those machines, you know, the answering recorder. So I hear a sort of heavy accent from the South of France. So it’s like some policeman saying, “This is a message for Mr. Louboutin. Can he call back to this number? You ask for the post 127, or you can ask anyone to the post 127 please etc.” So I sort of called back and said, “Hi, my name is Christian Louboutin.” “Ah yes sir, yes sir, this is for the case … Well we want to ask you a few questions about a woman.” So I said, “Yeah, tell me.” So he said, “Well there’s been a woman and we need to actually know more about her, because there is an involvement in a case, so we need to know more about the woman.” So I said, “Well what do you want to know?” “Well about her identity… you probably know that woman.” So they start to describe the woman and I said, “Listen, I know a lot of women who have blonde hair, I know a lot of women who are brunettes so it’s not really… ” “Well, but she had your number. So you must know her because she had your number in her bag.” So I said, “What number? Was it the number that you called me by?” He said yes, so I said, “Well, this is not my number, this is the number of the shop, and the office had the same number.” This was in the earlier period so I said, “Well, you have to understand that this is a general number out of a shop.” But he keeps on it. He says, “Well, you have to understand that you probably know her maybe in another way.” I said, “What do you mean?” He said, “Well, you know, maybe you could know her, as, you know, some girl that you don’t really know, but you just know them.” She basically was a prostitute, so I said, “Well, I don’t do that. You know what? On that, I can assure you that I wouldn’t know the girl.” So he said, “But there is still this number.” I said, “This number is a number of a shop. But anyway, why do you need to know her identity? You must know her identity.” So they said, “Well, she probably had different identities if you see what I mean.” I said, “I really don’t know what you mean!”

But, anyway, the whole conversation was very surreal, but it ended up that I thought that the woman was dead, but in fact she had actually killed a man. And when the man died, it was near Versailles, he held on to her purse, and she left the bag. This is why they knew that the woman had killed him. She left very, very quickly. So the man held on to her bag and he died with her bag in his hands. So I hang up and I say, “I’m really sorry but… definitely if I can help then I will call you back,” and of course I never call them back. But I thought, Well, what type of shoe… would a woman who is clearly a client of mine, because she had the card of the shop… What type of shoe would she have? So I started to design a shoe, which would be like a perfect shoe for a woman who had to kill someone probably. So she had to sort of look good, if she was like a sort of escort type of girl, so it would be a delicate shoe, it had to be slightly sexy; high heeled to bring out the maximum in her ass. At the same time she had to obviously be able to run away wearing it. So I made a slide-on, and behind the slide there was a sort of swing-back detachable so it was a different shoe according to different situations. So when she is flirting, she detaches the thing, and when she’s not flirting, she can just put it back on. She can change… it’s a woman who is changing identities. The shoe had to have some sort of transformation in order to change your own identity; basically to hide. This is why I called the shoe ‘Murderess’.

 

You have this French saying that you’re quoted on when someone talks about the logic, the thought, behind your design: “the little thing that fucks everything up.” Could you explain that?

Well I think that I’ve never understood the idea of perfection. I think that perfection to me sort of leads you to death. If you’re trying to be perfect, what’s left after? If you’ve decided that this is it, then what’s left after? Anything what has to be seen with the idea of perfection is that it just doesn’t make it, it just doesn’t work for me. It’s almost a sort of sad concept. It’s almost, to me, also a fascist concept if you think about it in a way that perfection, you know: Third Reich— perfect race, it goes straight to kill other people. A lot of ideas leading to perfection are actually eliminating all the rest and I just think that it makes no sense. So versus the idea of perfection, I’ve always liked the idea of trying to go in the direction of beauty, of creativity, but with something that fucks up, which is not like, which is sort of… You enter a perfect idea in anything, even in beauty and aestheticism, and then you need to surprise in a way. And the way to surprise, there should always be something that makes it fuck it up. It’s like the accent to the thing.